VP, Commerce Media

About the Role

Key Responsibilities

• Serve as the owner and single point of contact to the client's central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership.
• Provide thought leadership, impacting/contributing to client's way of doing business on an ongoing basis.
• Act as a change agent/impact player from both an internal and external perspective - contributing to both client and Mars United Commerce's performance.
• Work with the agency's retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.
• Be the liaison to the client's National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.
• Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business.
• Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment.
• Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports.
• Develop annual business plan, setting short- and long-term strategic course for growth of assigned business.

Requirements

• Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required.
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.
• Collaborative approach to teamwork and problem solving.
• Passionate and dissatisfied with the status quo - always thinking of ways to improve and grow.
• Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
• Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.
• Sound decision making ability rooted in agency, client, and industry knowledge.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.

Nice to Have

• Experience with developing and managing large-scale media strategies for CPG brands.
• Strong network and relationships within Retail Media Networks and third-party partners.
• Experience in developing integrated, full-funnel media programs.

Qualifications

• Formal educational background not explicitly specified, but extensive experience in commerce media strategy is required.

Benefits & Perks

• Competitive salary range: $146,490 - $200,400 annually.
• Comprehensive group health plans.
• Paid maternity and paternity leave for pregnancy, adoption, and surrogacy.
• Flexible paid time off.
• Employee assistance program and wellness initiatives.
• Financial health advice and guidance.
• Tuition support and assistance.
• Flexible and supportive work environment and culture.