VP, Creative & Content

About the Role

Key Responsibilities

• Lead the creative vision and execution for all marketing and brand initiatives, ensuring a unified and compelling presence across all channels.
• Oversee brand storytelling, advertising, design, and campaign creative development to drive deep consumer engagement.
• Ensure all creative work aligns with brand identity, voice, and business objectives while fostering innovation.
• Guide the development of high-impact creative assets for integrated marketing campaigns, sponsorships, activations, and partnerships.
• Build a content studio to produce compelling and engaging content across digital, social, video, print, and experiential platforms.
• Develop and execute a comprehensive content strategy that drives consumer engagement, thought leadership, and brand affinity.
• Ensure seamless integration of content into omnichannel marketing efforts, optimizing storytelling for different audiences and platforms.
• Leverage insights and data to refine content strategies, measure impact, and optimize performance.
• Lead agency operations and vendor management, ensuring seamless collaboration with external partners while optimizing efficiency.
• Oversee offshore creative and content production resources to scale high-quality execution while managing costs effectively.
• Implement processes and workflows that drive efficiency, quality control, and consistency across all creative and content initiatives.
• Directly manage and develop a team of three AVPs, fostering a culture of creativity, innovation, and operational excellence.
• Partner with Brand, Growth, CLM, Design, Consumer Insights, and others to ensure creative and content efforts align with overarching marketing strategies.
• Work closely with business unit leaders, executive stakeholders, and external agencies to bring brand and marketing initiatives to life.
• Establish a Creative & Content Center of Excellence that sets the standard for best practices, innovation, and efficiency in creative execution.
• Leverage consumer insights, market research, and analytics to inform creative and content strategies.
• Implement performance measurement frameworks to assess creative effectiveness and optimize campaigns.
• Stay ahead of emerging trends in design, content, storytelling, and digital engagement, ensuring the company remains at the forefront of brand marketing.
• Drive the adoption of AI, automation, and MarTech solutions to enhance creative production and content personalization at scale.

Requirements

• 15+ years of creative leadership experience in brand marketing, advertising, content strategy, or related fields, preferably within healthcare, insurance, or regulated industries.
• Proven ability to lead high-performing creative, content, and production teams in a fast-paced, matrixed environment.
• Expertise in brand storytelling, advertising, design, and content production across digital, traditional, and experiential platforms.
• Strong leadership skills with experience managing large-scale agency relationships and offshore resources.
• Deep understanding of creative operations, production workflows, and content distribution strategies.
• Ability to balance big-picture brand vision with hands-on execution, ensuring both strategic alignment and creative excellence.
• A track record of driving innovation, testing new formats, and scaling content initiatives to meet evolving consumer behaviors.

Nice to Have

• Experience in healthcare, insurance, or regulated industries.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Remote position with occasional travel to Humana's offices for training or meetings.