VP, Digital

About the Role

Key Responsibilities

• Build and lead, manage, and optimize a high-performing digital team focused on innovation, performance, and growth.
• Foster strong partnerships with technology, marketing, operations, and finance leaders.
• Translate business goals into actionable digital initiatives with clear KPIs and ROI expectations.
• Drive optimization of digital experiences across website and mobile app, enhancing usability, engagement, and conversion.
• Lead efforts to increase site and app performance, speed, and personalization.
• Foster a culture of continuous innovation, including exploration of AI, automation, and emerging retail technologies.
• Own the strategy and execution of omnichannel experiences such as Ship-to-home, Buy Online, Pick Up In Store (BOPIS), and Ship-from-store.
• Collaborate across departments to ensure seamless fulfillment and customer service.
• Partner with IT to optimize digital platforms, site architecture, and customer conversion tools.
• Work with merchandising and buying teams to ensure products are effectively merchandised and discoverable on digital channels.
• Manage and enhance the digital product onsite process, ensuring accuracy, relevance, and alignment with business goals.
• Own and optimize the digital onsite product presentation strategy, including taxonomy, filtering, content, and placement.
• Optimize the onsite customer journey from product discovery through purchase.

Requirements

• 12-15+ years of progressive experience in digital strategy, e-commerce, or digital marketing within retail or consumer brands.
• Proven success in leading digital and omnichannel transformation efforts.
• Strong understanding of digital UX/UI, customer behavior, and conversion rate optimization.
• Experience working in close partnership with IT, merchandising, and fulfillment teams.
• Excellent communication, leadership, and team development skills.
• Strong analytical mindset with experience using digital metrics to drive business decisions.
• Bachelor's degree required; MBA or advanced degree preferred.

Nice to Have

• Experience exploring AI, automation, and emerging retail technologies.

Qualifications

• Bachelor's degree (required).
• MBA or advanced degree (preferred).

Benefits & Perks

• Health coverage, financial, and personal wellness perks.
• Additional benefits detailed at benefits.fivebelow.com/public/welcome.