VP, Downstream Marketing (Commercial Marketing)

About the Role

Key Responsibilities

• Develop and own comprehensive downstream marketing strategies—including segmentation, targeting, product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more).
• Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer-facing programs to drive adoption and impact.
• Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market.
• Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact.
• Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs.
• Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth.
• Build, inspire, and guide a high-performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance.
• Support key customer events and field activities as needed; ensure alignment with overall commercial objectives.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing.
• Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills.
• Demonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams.
• Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI.
• Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills.
• Willingness to travel up to approximately 30%.

Nice to Have

• Experience in the medical device or healthcare industry with a focus on downstream or commercial marketing.
• Strong leadership and influence skills with a demonstrated ability to lead cross-functional teams.
• Financial acumen related to managing budgets and forecasting ROI.

Qualifications

• Bachelor's degree (required).
• MBA or advanced degree (preferred).
• 10+ years of experience in healthcare or medical device industry.

Benefits & Perks

• Salary range of $208,000 - $260,000 plus benefits.
• Up to 30% annual bonus based on company, department, and individual performance.