VP, Global Marketing, Workspace Security

About the Role

Key Responsibilities

• Develop and implement a comprehensive global marketing strategy aligned with the company's business objectives.
• Identify and prioritize target markets and customer segments.
• Create go-to-market strategies for new product launches and feature updates.
• Enhance and manage the company's brand identity and positioning in the market.
• Oversee the creation and implementation of marketing campaigns to boost brand awareness and market share.
• Develop and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.
• Implement lead nurturing programs to move prospects through the sales funnel.
• Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
• Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Leverage data analytics to measure the effectiveness of digital marketing campaigns and optimize ROI.
• Develop and manage a content strategy that includes blogs, whitepapers, case studies, webinars, and other marketing collateral.
• Ensure consistent and effective messaging across all marketing channels.
• Conduct market research to identify trends, opportunities, and the competitive landscape.
• Use insights to inform marketing strategies and decision-making.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Track and report on marketing performance and ROI.
• Build, mentor, and lead a high-performing global marketing team.
• Foster a collaborative and innovative team culture.

Requirements

• Minimum of 15+ years of experience in product marketing, solutions marketing, or a similar role in the B2B technology or cybersecurity space.
• Proven experience in leading and building high-performing marketing teams.
• Deep understanding of the cybersecurity market, including threat landscapes, security technologies, and buyer personas.
• Experience working with enterprise clients and large-scale B2B solutions.
• Strong leadership and people management skills with a proven track record of building and leading teams in a fast-paced, results-oriented environment.
• Ability to think strategically and translate complex technical concepts into clear, compelling value propositions.
• Excellent written and verbal communication skills with the ability to influence and align cross-functional teams.
• Comfortable presenting to executive leadership, customers, and industry influencers.
• Data-driven decision-making skills with the ability to analyze campaign performance, market trends, and customer insights.
• Bachelor's degree in engineering, technology, marketing, business, or a related field.
• MBA or equivalent advanced degree is a plus.
• Must be eligible to work in the US without sponsorship from an employer now or in the future.

Nice to Have

• MBA or equivalent advanced degree.

Qualifications

• Bachelor's degree in engineering, technology, marketing, business, or a related field.