VP Global Partner Marketing, Software Partners

SAP

Bellevue, WA

Full Time

Executive

225k-526k

16 days ago

Job Description

About the Role

As the Global Partner Marketing leader for Software Partners at SAP, you will be responsible for developing and executing a comprehensive partner marketing strategy with Independent Software Vendors (ISVs). This leadership role involves working directly with SAP leaders and partners to drive engagement, accelerate pipeline growth, and expand SAP's market reach through innovative marketing initiatives, with a focus on strengthening relationships within the ISV ecosystem and expanding the SAP marketplace.

Key Responsibilities

Lead the development and execution of the global ISV partner marketing strategy to grow SAP's presence and influence in the ISV ecosystem.
Identify new market opportunities and define innovative marketing strategies to enhance SAP's value proposition to ISVs and accelerate mutual growth.
Design and implement marketing strategies and campaigns to drive demand of partner applications via the SAP marketplace.
Work directly with ISV partners to co-create marketing programs and campaigns that maximize their success with SAP solutions.
Develop and oversee the execution of comprehensive go-to-market campaigns targeting ISVs to increase adoption of SAP solutions, drive joint product offerings, and expand the partner ecosystem.
Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives.
Represent SAP as a partner marketing leader in industry forums, conferences, and stakeholder engagements.
Build, lead, and mentor a high-performing global partner marketing team to deliver results and foster professional growth.
Establish clear KPIs and metrics to measure the effectiveness of marketing initiatives and report performance to senior leadership.
Own the global partner marketing budget and development funds for ISV partnerships, ensuring optimal resource allocation.
Demonstrate a data-driven approach to prioritize investments that drive business impact.

Requirements

15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development.
5+ years of experience driving successful Marketplace strategies and scaling demand generation through business models such as cloud revenue commitments and discount programs.
Proven track record of leading successful global marketing programs in collaboration with strategic partners, preferably ISVs, at the executive level.
Strong understanding of SAP's products, cloud offerings, and digital transformation initiatives, or a willingness to learn.
Exceptional communication, negotiation, and presentation skills.
Strong analytical skills with the ability to use data and insights to drive decisions.
Experience with digital marketing, content marketing, demand generation, and account-based marketing.
Ability to lead and inspire a global, cross-functional team in a matrixed environment.

Nice to Have

Experience with SAP's ecosystem or similar enterprise software environments.
Knowledge of digital transformation initiatives and cloud business models.
Experience representing a company at industry forums and conferences.

Qualifications

Educational background or certifications in marketing, business, or related fields (implied by leadership and experience requirements).

Benefits & Perks

Constant learning and skill growth opportunities.
Great benefits package.
A team that supports your growth and success.
Flexible working models and a culture of inclusion.
Access to SAP's comprehensive benefits and wellness programs.

Working at SAP

SAP fosters a culture of inclusion, collaboration, and innovation. The company emphasizes personal development, well-being, and creating a supportive environment where everyone can bring their best. SAP is committed to diversity, equal employment opportunity, and accessibility, aiming to unleash talent and create a better world through its values and workplace practices.

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