VP, Growth Marketing

About the Role

Key Responsibilities

• Own the development and execution of end-to-end growth strategies, driving awareness, lead generation, conversion, retention, and renewals.
• Align lifecycle efforts closely with Product Marketing, Sales, Customer Success, and Enablement teams.
• Lead strategy and performance across digital marketing channels (web, email, paid media, SEO/SEM, social, geo) to drive measurable outcomes and ROI.
• Use experimentation, segmentation, and automation to increase personalization and efficiency.
• Oversee the development of integrated campaigns and programs that engage new audiences and deepen relationships with current customers.
• Leverage data to monitor performance, identify insights, and continuously refine strategies.
• Drive a test-and-learn culture using A/B testing and conversion optimization.
• Build clear reporting frameworks to share marketing impact across the business.
• Manage and grow a high-performing, collaborative, and empowered team.
• Foster a culture of experimentation, creativity, and continuous improvement.
• Provide mentorship and support to ensure team members grow in impact and confidence.
• Oversee marketing operations and the technology stack in close partnership with IT.
• Serve as the process owner for Lead to Opportunity workflows, ensuring seamless lead qualification and handoff to Sales.
• Create scalable, efficient processes that drive long-term growth.
• Manage the growth marketing budget, allocating resources toward high-ROI initiatives.
• Make data-informed recommendations for future investments that maximize reach and impact.

Requirements

• Demonstrated success in building and scaling integrated marketing strategies in a complex or matrixed organization.
• Strong analytical skills with the ability to translate data into actionable insight.
• Experience with CRM and marketing automation platforms, lead funnel optimization, and campaign attribution.
• Proven success leading, mentoring, and developing high-performing teams.
• 10+ years of experience in leading in digital marketing, demand generation, customer life-cycle marketing, ABM.
• 5+ years of experience in a senior marketing leadership role.
• Experience in education, edtech, or mission-driven B2B2C industries is a strong plus.
• Bachelor's degree or equivalent work experience.

Nice to Have

• Experience in education, edtech, or mission-driven B2B2C industries.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Salary range of $149,500 - $275,500, with potential for bonus participation.
• Medical, dental, vision, and basic life insurance coverage.
• Participation in the company's 401k plan with employer match.
• Flexible vacation and sick policies, twelve paid holidays, and a winter office closure.
• Additional perks and benefits.