VP, Growth Marketing

Aspect Software

Boulder, CO

Full Time

Executive

15 days ago

Job Description

About the Role

As VP of Growth Marketing, you'll architect and lead the cross-functional growth engine that powers acquisition, conversion, pipeline, and expansion. You'll be responsible for creating a seamless, data-informed growth system across digital channels, in-product journeys, lifecycle marketing, and SDR performance. You'll be accountable for tying marketing activity directly to business outcomes and building the infrastructure for sustainable, scalable revenue growth. You will collaborate with and support functional leaders to ensure alignment between campaign execution and top-line growth goals.

Key Responsibilities

Own growth marketing strategy across channels to support self-serve and enterprise pipelines
Define and evolve the company's growth model - including marketing-sourced, sales-assisted and product-led motions
Establish scalable systems and processes that align people, tools, and data around growth priorities
Drive pipeline generation through full-funnel programs with clear targets for leads, MQLs, SQLs and pipeline contribution
Build and lead a cross-functional team covering: paid acquisition (search, social, ABM, display), conversion rate optimization (CRO), lifecycle marketing (onboarding, nurture, expansion for self-serve motions), growth analytics and experimentation
Manage and align both internal and external SDR teams, ensuring quality, conversion, and strong feedback loops between marketing and sales
Collaborate with Brand Marketing on shared priorities like SEO strategy and execution, website performance, creative campaign execution, and content programs that support demand generation
Partner with Product to influence in-product engagement strategies (onboarding flows, in-app messaging, upsell paths) for self-serve motions
Own growth KPIs (e.g., CAC, CAC payback, LTV, conversion rates) and build dashboards for visibility and alignment
Collaborate with Sales and RevOps to align lead qualification, scoring, and handoff
Champion a culture of continuous experimentation and data-informed decisions

Requirements

10+ years in B2B SaaS marketing, with 5+ years leading growth or demand gen functions
Proven success in scaling a SaaS business to or beyond $100M ARR
Experience leading product-led growth (PLG) or hybrid GTM motions
Deep expertise in performance marketing, CRO, web strategy, and lifecycle marketing
Strong data fluency—comfortable using tools like 6sense, HubSpot and Salesforce
Demonstrated success building and managing high-performing teams
A systems thinker with a bias for action, rapid iteration, and ruthless prioritization
Collaborative leader who can align cross-functional teams around growth priorities