VP, Home Specialty - Strategic Cardholder Marketing

About the Role

Key Responsibilities

• Develop the annual and long-term marketing strategy for the Independent Retailer Synchrony Project Card network (B2B and B2C) to drive profitable growth.
• Drive multi-product (revolving and PayLater) cardholder acquisition and engagement initiatives leveraging analytics to deepen market share and deliver SMB growth plans.
• Oversee brand positioning updates to ensure relevance and value for merchants and consumers.
• Lead comprehensive marketing strategy during network NCI.
• Oversee all PR/Media strategies to promote the newly branded network, including trade outlets.
• Build and optimize consumer campaign journeys using a data-driven, test-and-learn approach to improve ROI.
• Conduct financial and operational forecasting, data segmentation, and insight-driven decision making.
• Collaborate with executives on cross-portfolio cross-sell opportunities and support onboarding of new partnerships.
• Ensure compliance with company policies and regulatory guidelines while mitigating enterprise risk.
• Innovate on digital direct-to-consumer origination and engagement strategies.
• Lead the development, execution, and measurement of cardholder campaigns to maximize cross-shop utilization.
• Manage and develop direct reports.

Requirements

• Bachelor's Degree or, in lieu of a degree, GED or high school diploma with 8+ years of marketing experience in credit card/financial services.
• Minimum of 6 years of progressive marketing experience, including B2B and B2C focus.
• Experience managing complex partner ecosystems such as trade associations, buying groups, and aggregators.
• Experience in budget/P&L management, marketing agency oversight, tradeshows/events, and omni-channel marketing (especially digital).
• Experience in marketing within trade/distributor/membership-based organizations and geographically dispersed sales teams.
• Prior leadership of direct or cross-functional marketing teams (minimum 2 years of people management).
• Client/partner/leadership stakeholder relationship experience with strong influence and cross-functional leadership skills.
• Background in credit card, financial services, or relevant industries strongly preferred.

Nice to Have

• Experience with loyalty programs, sales incentive programs, digital origination, and web/mobile channel marketing.
• Strategic thinker with a passion for leveraging data and technology to drive business impact.
• Experience working effectively across high-performing teams.
• Advanced written, verbal, and influencing/relationship-building skills.
• Strong financial and organizational acumen with proven P&L expertise.

Qualifications

• High school diploma or GED required; Bachelor's degree preferred.
• 8+ years of marketing experience in credit card/financial services.

Benefits & Perks

• Salary range of $130,000 - $210,000 annually, with eligibility for an annual bonus based on performance.
• Flexible work options including work from home, near hubs, or in-office attendance for meetings and events.
• Comprehensive benefits package (implied by standard corporate offerings).