VP INTEGRATED MARKETING

About the Role

Key Responsibilities

• Build and lead the annual integrated marketing roadmap, including budget planning and KPI setting
• Own customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retention
• Launch high-impact campaigns, activations, and go-to-market strategies for new and existing products
• Lead PR and media efforts to elevate brand equity and drive visibility
• Oversee social media and content strategies - growing audience, traffic, and engagement
• Manage the in-house creative team across copy and design, maintaining a strong and consistent brand voice
• Partner with external brands on co-branded campaigns and joint marketing efforts
• Track brand health, marketing performance, and campaign ROI - reporting regularly into senior leadership

Requirements

• 15+ years in integrated marketing, ideally with digitally native, consumer-focused brands
• Experience leading full-stack marketing teams - PR, creative, social, brand, insights - in high-growth environments
• Deep expertise in insight-led marketing and translating data into actionable strategies
• Proven track record of driving brand engagement, customer acquisition, retention, and revenue
• Strong understanding of cultural marketing and ability to build campaigns that resonate with modern audiences
• Excellent leadership, communication, and stakeholder management skills
• Commercially driven with clear experience managing budgets, KPIs, and performance metrics

Benefits & Perks

• Up to $200k + bonus