VP, Marketing

Dish Network

Littleton, CO

Full Time

Executive

200k-300k

9 days ago

Job Description

About the Role

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We are seeking a results-driven and visionary Vice President of Marketing to lead and integrate our brand marketing and performance marketing strategies. This leader will play a critical role in shaping the perception of our brand, driving customer acquisition, increasing market share, and elevating our competitive position in the wireless industry. The ideal candidate is a strategic marketer with a strong analytical acumen, and a passion for building breakthrough consumer experiences that convert into measurable business results.

Key Responsibilities

Own and evolve the brand identity, voice, and positioning to drive brand equity and relevance in a competitive market.
Lead integrated marketing campaigns across channels (TV, digital, OOH, experiential, social, PR) that build awareness, drive affinity, and differentiate the brand.
Partner with Product and Customer Experience teams to ensure brand consistency across the full customer journey.
Monitor market trends, competitive landscape, and consumer insights to identify new opportunities for brand growth and differentiation.
Lead full-funnel marketing strategies to drive traffic, conversions, and customer acquisition across digital and physical retail channels.
Oversee media planning, buying, and optimization across paid social, search, display, affiliate, influencer, and programmatic platforms.
Own customer segmentation, lifecycle marketing, and retargeting strategies to improve ROI and retention.
Set aggressive performance KPIs and continuously test, measure, and optimize spend and tactics.
Build and mentor a high-performing, multidisciplinary marketing team across brand, growth, media, and creative.
Collaborate with Sales, Product, and Retail teams to align on go-to-market strategies and demand-generation priorities.
Manage relationships with external agencies, media partners, and martech vendors.

Requirements

10+ years of progressive experience in marketing roles, with at least 5 years in a senior leadership position.
Proven success in both brand and performance marketing roles, ideally within a fast-paced, competitive category such as telecom, tech, or consumer services.
Experience leading large-scale campaigns with significant media budgets.
Strong understanding of digital channels, customer analytics, and media attribution.
Demonstrated ability to lead cross-functional teams and influence at the executive level.
Comfortable operating at both the strategic and executional level.
Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Nice to Have

MBA or advanced degree in related field.

Qualifications

Bachelor's degree in Marketing, Business, or related field.
MBA preferred.

Benefits & Perks

Versatile health perks, including flexible spending accounts, HSA.
A 401(k) Plan with company match.
Employee Stock Purchase Plan (ESPP).
Career opportunities.
Flexible time away plan.
All benefits can be viewed at DISH Benefits.

Working at Dish Network

Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

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