VP, Marketing

Trellix

Boise, ID

Full Time

Executive

11 days ago

Job Description

About the Role

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions. We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work.

Key Responsibilities

Develop and implement overall Go-To-Market (GTM) strategies for expansion in the Trellix customer base with new and existing products and solutions, identifying target markets, customer segments, and value propositions.
Shape overall brand perception to enhance recognition, loyalty, and market position and ensure a positive and cohesive customer journey.
Collaborate with product management and product marketing to conduct market research and competitive analysis to identify opportunities and threats, informing GTM planning.
Align strategies based on product roadmaps and GTM readiness for new releases.
Partner with sales leadership and sales enablement to develop sales enablement tools, training, and processes that align with GTM strategies.
Manage and lead marketing teams including Digital and Brand, Corporate Communications, Solutions Marketing, and Customer Marketing.

Requirements

Experience in developing and executing GTM strategies for cybersecurity or technology products.
Ability to collaborate cross-functionally with product, sales, and engineering teams.
Leadership experience in managing marketing teams.
Strong strategic planning and market analysis skills.
Excellent communication and brand management skills.