VP Marketing

Big Cedar Lodge

Ridgedale, MO

Full Time

Executive

13 days ago

Job Description

About the Role

The VP of Marketing will be a key leader within our organization, responsible for developing and executing the marketing strategy to drive brand awareness, guest engagement, and revenue growth for Big Cedar Lodge - America's Premier Wilderness Resort. The role involves collaborating across departments to support occupancy, visitation, and ancillary revenue streams, while also promoting the Johnny Morris Foundation and Conservation Attractions. The ideal candidate is results-oriented, guest-obsessed, and passionate about storytelling, building emotional connections, and conserving the outdoors. They will be a humble, collaborative leader with a strong understanding of resort and attraction experiences and a passion for the organization's mission.

Key Responsibilities

Plans and oversees marketing objectives, strategies, programs, and policies.
Translates the overall marketing vision into integrated business plans, tactics, and deliverables.
Partners with ownership and the Senior Leadership Team to establish brand identity and brand standards in relation to marketing and public relations.
Develops and executes the resort's marketing strategy to drive brand awareness, customer engagement, and revenue growth in alignment with overall business objectives.
Provides budgetary oversight, controls marketing initiatives, and delegates resources and teams to execute short-term and long-term marketing plans.
Plans and directs critical marketing functions, including market research, communications, and product planning.
Oversees all aspects of Big Cedar public relations, ensuring messaging aligns with brand standards and ownership wishes.
Promotes and cross-promotes Big Cedar, Top of the Rock, Dogwood Canyon, and Buffalo Ridge services and amenities to maximize revenue.
Partners with Bass Pro Shops' marketing department to create and deliver successful marketing collateral and campaigns.
Performs all other duties as assigned.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or a related field preferred.
Minimum of 10-15 years of progressive marketing leadership experience, ideally within hospitality, attraction, or lifestyle brands.
Proven success in leading large-scale, integrated marketing initiatives with measurable business impact, including brand building, digital marketing, CRM, and performance marketing.
Deep understanding of marketing technologies and platforms (e.g., CRM, CMS, analytics, ad tech, social media tools).
Demonstrated ability to build, lead, and mentor high-performing marketing teams across functions and channels.
Strong storytelling and presentation skills to communicate strategies and results to diverse stakeholders.
Highly organized and adaptable, capable of managing multiple priorities in a fast-paced environment.
Creative, passionate, service-oriented, and collaborative team mindset.
Ability to develop strategic direction, goals, plans, and policies, with independent judgment and problem-solving skills.

Nice to Have

Experience within hospitality, attraction, or lifestyle brands.

Qualifications

Bachelor's Degree in Marketing, Business, Communications, or a related field (preferred).
10-15 years of marketing leadership experience.

Benefits & Perks

Enjoy discounts on retail merchandise, restaurants, resorts, and attractions.
Medical, Dental, Vision insurance.
Health Savings Account and Flexible Spending Account.
Voluntary benefits and 401k Retirement Savings.
Paid holidays, vacation, and sick time.
Bass Pro Cares Fund.

Working at Big Cedar Lodge

The organization values humility, collaboration, passion for the mission, and a results-oriented approach. The leadership emphasizes storytelling, emotional connections, and conservation efforts, fostering a team environment that is organized, adaptable, and service-focused.

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