VP Marketing Data & Analytics

About the Role

Key Responsibilities

• Lead the development and execution of the marketing data strategy, analytics roadmap, and performance measurement framework.
• Drive behavioral targeting initiatives and enhance digital marketing capabilities.
• Collaborate cross-functionally with Finance, Technology, Research, Communications, and Client Experience teams to support enterprise-wide initiatives.
• Foster ongoing growth and development within the organization to mature analytical skills.
• Define and evolve marketing performance metrics to identify growth opportunities and measure success.
• Deliver insights that influence digital strategy and business outcomes.
• Create and present dashboards, reports, and ad hoc analyses to stakeholders.
• Improve marketing attribution and measurement in partnership with Data Technology and Governance teams.
• Analyze market trends, competitor strategies, and audience behavior to inform decision-making.
• Build and lead a centralized targeting and delivery function for cross-channel marketing.
• Develop governance and processes for audience segmentation, suppression, and compliance.
• Integrate and format data for marketing use, supporting data lake initiatives and accessibility.
• Partner with segmentation teams to prioritize and optimize audience targeting.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and internal risk standards.
• Champion the business case for advanced tools like CDPs and cross-platform analytics (e.g., Adobe CJA, Salesforce Data Cloud).
• Support the centralization of marketing automation platforms and enterprise data sources.
• Lead discovery and innovation efforts for the future of marketing analytics and targeting.

Requirements

• Bachelor's degree in marketing, Communications, Data Analytics, or related field; MBA preferred.
• 10+ years of experience in digital data, analytics, or list management—ideally within financial services, consulting, retail, or media.
• 5+ years of experience across digital channels (e.g., email, social, mobile, chat) and familiarity with AI-driven marketing.
• Expertise in analytics tools (e.g., Adobe Analytics, Tableau, SAS) and MarTech platforms (e.g., Salesforce Marketing Cloud).
• Strong understanding of data governance, privacy regulations, and client data management.
• Proven ability to lead cross-functional teams and influence at all levels.
• Strong business acumen with a track record of using analytics to drive growth and engagement.
• Creative thinker who embraces experimentation and continuous improvement.
• Excellent communicator with the ability to build compelling business cases.

Nice to Have

• Experience with advanced marketing tools such as CDPs, Adobe CJA, Salesforce Data Cloud.
• Experience in financial services, consulting, retail, or media sectors.

Qualifications

• Educational background includes a Bachelor's degree in marketing, Communications, Data Analytics, or related field; MBA preferred.

Benefits & Perks

• Highly competitive Total Rewards package including 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.