VP, Marketing

About the Role

Key Responsibilities

• Own and evolve the brand identity, voice, and positioning to drive brand equity and relevance in a competitive market.
• Lead integrated marketing campaigns across channels (TV, digital, OOH, experiential, social, PR) that build awareness, drive affinity, and differentiate the brand.
• Partner with Product and Customer Experience teams to ensure brand consistency across the full customer journey.
• Monitor market trends, competitive landscape, and consumer insights to identify new opportunities for brand growth and differentiation.
• Lead full-funnel marketing strategies to drive traffic, conversions, and customer acquisition across digital and physical retail channels.
• Oversee media planning, buying, and optimization across paid social, search, display, affiliate, influencer, and programmatic platforms.
• Own customer segmentation, lifecycle marketing, and retargeting strategies to improve ROI and retention.
• Set aggressive performance KPIs and continuously test, measure, and optimize spend and tactics.
• Build and mentor a high-performing, multidisciplinary marketing team across brand, growth, media, and creative.
• Collaborate with Sales, Product, and Retail teams to align on go-to-market strategies and demand-generation priorities.
• Manage relationships with external agencies, media partners, and martech vendors.

Requirements

• 10+ years of progressive experience in marketing roles, with at least 5 years in a senior leadership position.
• Proven success in both brand and performance marketing roles, ideally within a fast-paced, competitive category such as telecom, tech, or consumer services.
• Experience leading large-scale campaigns with significant media budgets.
• Strong understanding of digital channels, customer analytics, and media attribution.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Comfortable operating at both the strategic and executional level.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Nice to Have

• Experience within telecom, tech, or consumer services industries.
• Master of Business Administration (MBA).

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• MBA (preferred).
• 10+ years of experience in marketing roles, with at least 5 years in senior leadership.

Benefits & Perks

• Flexible spending accounts, HSA, and a 401(k) Plan with company match.
• Employee stock purchase plan (ESPP).
• Career opportunities and a flexible time away plan.
• All benefits can be viewed at DISH Benefits.