VP Marketing

About the Role

Key Responsibilities

• Full ownership of all marketing activities, including driving lead generation and building the sales pipeline.
• Coordinate and deliver events in partnership with internal teams and external stakeholders, maximizing impact.
• Create and update marketing collaterals and assets to support every stage from prospect to client launch.
• Own go-to-market strategies and messaging to boost product adoption and business growth.
• Shape and evolve the brand identity and positioning to stand out in the market.
• Lead performance-driven paid campaigns across key channels.
• Establish and measure efforts against pipeline-related KPIs.
• Lead and coach the marketing team, focusing on both immediate and long-term growth through strategic recruitment.
• Work closely with the Sales team to align marketing initiatives with their goals and refine campaigns based on market insights.
• Collaborate with external contractors such as video agencies, freelance writers, and designers to develop marketing materials.

Requirements

• At least 5 years of hands-on marketing experience in non-management roles within the US healthcare sector, with operational and strategic responsibilities.
• A minimum of 3 years in a full-time marketing leadership role in the US healthcare industry.
• A data-driven mindset with the ability to analyze performance metrics and refine strategies.
• An execution-obsessed approach, involved at every level of marketing from strategy to implementation.
• A self-starter mentality with strong initiative and ability to thrive in fast-paced, entrepreneurial environments.
• Proven success in driving business growth through strategic and operational marketing efforts, including lead-generation targets.
• Excellent interpersonal and communication skills to build credibility and relationships internally and externally.
• A collaborative spirit capable of working effectively across Sales, Product, and external partners.
• A strong track record as an inspiring and effective leader, coach, and team builder.

Nice to Have

• Experience working with or within healthcare startups or scaleups with less than 75 employees.
• Experience in developing and executing multi-channel marketing campaigns.
• Familiarity with healthcare industry regulations and compliance.

Qualifications

• Experience in the US healthcare sector with operational and strategic marketing responsibilities.
• Leadership experience in marketing roles within healthcare or related industries.

Benefits & Perks

• Competitive salary and stock options.
• Comprehensive health plans covering Medical, Dental, and Vision insurance with 100% individual coverage.
• Unlimited paid time off and 11 national holidays.
• Unlimited sick leave.
• Paid parental leave for new parents.
• Remote-friendly work environment with a $1,500 allowance for home office equipment.
• Supportive and collaborative team culture focused on well-being and growth.