VP, Marketing - Family Dollar

About the Role

Key Responsibilities

• Help optimize print and digital ads, including page count, messaging, and discounting versus EDLP
• Oversee and engage with CPG and other Non-Endemic Business partners to participate in the emerging retail Media Network through third-party monetization suppliers and internal resources
• Drive monetization efforts by aligning merchant-led initiatives and shopper marketing with monetization assets and platforms
• Develop roadmap to evolve the Family Dollar App and Smart Coupons program to increase long-term loyalty and customer retention
• Increase identifiable customer base, first-party data capture, and grow monetizable assets
• Develop the roadmap for personalization to increase customer relevancy
• Manage all third-party relationships within Loyalty, eCommerce, and Retail media, and identify new strategic and business partners
• Create and manage annual/monthly expense budgets and revenue goals, ensuring activities are executed on time and within budget
• Report regularly on performance versus expense and revenue targets
• Build a customer experience strategy focused on customer needs and adapt marketing strategies accordingly
• Leverage technology and best practices to improve marketing ROI
• Develop strategic staffing plans and build a high-performing marketing team
• Inspire and mentor team members to implement a shared vision
• Determine strategic direction with third-party vendors and advertising agencies
• Leverage benchmarking and best practices to support strategic plans

Requirements

• BA/BS degree
• Minimum ten or more years of marketing experience in Retail and CPG
• Excellent verbal and written communication skills at all management levels
• Experience selling or buying retail media
• Ability to build alliances with business partners and manage expectations
• Proven track record of growing revenue streams and developing retail media monetization
• Extensive experience in loyalty programs within Retail/Consumer business
• Experience designing and using analytics to make data-driven decisions
• Expertise in managing agency relationships
• Strategic alliance development and strategic planning experience
• Strong change management skills
• Strong financial and commercial acumen, including quantitative analytics
• Ability to multi-task, prioritize, and demonstrate a sense of urgency
• Personal leadership and sound judgment in team building

Nice to Have

• Experience with Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook

Qualifications

• BA/BS degree