VP, Marketing - Go To Market

About the Role

Key Responsibilities

• Create and manage GSTV's GTM approach and sales materials for company-wide efficiency, education, and messaging consistency, including tentpole & seasonal programs, ad products, category toolkits, and the company core story and capabilities.
• Build processes and accountability within a distributed team to develop sales packages, product positioning, and GTM strategy to strengthen GSTV's leadership among agencies and clients.
• Develop targeted storytelling methods for different audiences using one-sheets, presentations, emails, etc.
• Employ digital, data, and audience-first approaches in work.
• Partner with Insights, Client Solutions, and Sales Leaders to develop packages around key tentpoles that spark client and agency engagement and drive revenue.
• Establish strategic approaches for focus categories by analyzing data and media consumption trends.
• Serve as the main liaison with Research to surface audience, category, and media insights to better position GSTV offerings.
• Collaborate with Sales Leadership on priorities and communication cadence.
• Partner with Client Solutions on internal communication processes, including updates to the Central Marketing Hub, Highspot Highlights, and marketing calls.
• Understand the digital video ecosystem and collaborate on national, regional, and local ad sales marketing strategies.
• Build strong relationships with departments such as Research, Sales, Client Solutions, Planning & Ops, Design, Marcomm, and Ignite Creative Studio.
• Create clear success metrics for the GTM function and report on them monthly.
• Track performance of packages via available metrics and marketplace feedback to optimize strategies.
• Perform other duties as assigned.

Requirements

• Proven ability to translate business objectives into impactful marketing materials that drive results.
• Strong vision, strategic priorities, and ability to leverage cross-functional teams.
• Exceptional understanding of qualitative and quantitative insights for advertising solutions.
• Ability to manage complex projects and build consensus in a multi-layered organization.
• Excellent oral, written, and presentation skills.
• Strong design sensibility for sales and marketing collateral.
• Leadership experience with a track record of unlocking business growth through storytelling.
• Experience with Microsoft Suite (PowerPoint, Photoshop), Salesforce, Jira, and email marketing tools.
• Embodies GSTV's values: Growth Focused, Socially Accountable, Tenacious, and Valued Actions.
• High-energy, optimistic, authentic, open, transparent, engaging, humble, agile, scrappy, results-driven, hungry, and able to handle ambiguity.
• Bachelor's degree in marketing, business, communications, or a related field.
• 10+ years of experience in marketing solutions, sales development, or media agency roles.

Qualifications

• Bachelor's degree in marketing, business, communications, or similar.
• 10+ years of experience in marketing solutions, sales development, or media agency roles.

Benefits & Perks

• Benefits from day one including medical, dental, vision, paternal leave, life insurance, accident, critical illness, hospital indemnity, STD/LTD, and voluntary plans.
• Paid holidays and 20 PTO days plus sick time.
• HSA, FSA, and Lifestyle Spending Account (available after 30 days).
• 401(k) match after 90 days.
• Hybrid and remote work options; candidates within commutable distance to New York Office are not considered 100% remote.