VP, Marketing Strategy

About the Role

Key Responsibilities

• Co-Own and evolve the narrative strategy for Chase Media Solutions and specific strategies tied to key merchant accounts.
• Actively write, use, and adapt messaging to ensure relevance and impact in partnership with Analytics, Research, and Sales.
• Lead content strategy and writing across various materials, including pitch narratives, vertical storylines, and thought leadership narratives.
• Identify new opportunity areas and craft narratives that resonate with target audiences.
• Collaborate with cross-functional teams to translate ad product updates into marketing-friendly messaging.
• Develop creative briefs that guide the creation of marketing materials and campaigns and socialize to leadership and cross-functional teams.
• Support the Executive Director with budgeting requests, approvals, and reporting.
• Partner closely with Sales and Product teams to ensure alignment and consistency in messaging.
• Support the team in maintaining a clear and confident presence in the market.
• Stay informed about industry trends and competitor strategies to adapt narratives accordingly.

Requirements

• Bachelor's degree
• Minimum of 10 years of experience in content strategy, storytelling, or within an agency.
• Proven track record of developing successful narratives and messaging strategies.
• Strong writing and editing skills with attention to detail.
• Excellent communication and collaboration skills.
• Ability to work independently and lead projects from concept to execution.
• Familiarity with media solutions and B2B ad products.
• Must be fluent in Canva for designing and creating visually appealing materials.
• Proficiency in Microsoft Office suite of tools, including Word, Excel, and PowerPoint.