VP of Growth & Performance Marketing

About the Role

Key Responsibilities

• Own Milan's end-to-end paid media strategy, translating business objectives into full-funnel channel plans and CRO initiatives to drive disciplined CAC, lead volume, and revenue growth.
• Build and maintain a structured test-and-learn roadmap for continuous experimentation, measurement, and innovation.
• Partner with FP&A and analytics teams to validate ROI, ensure budget alignment, and make data-driven spend decisions.
• Drive diversification of marketing channels to reduce reliance on any single platform and identify new growth opportunities.
• Manage enterprise-scale paid search programs including campaign design, keyword expansion, and bid automation across Google Ads, Performance Max, and Bing.
• Develop and execute SEO and AEO strategies to maximize organic visibility, collaborating with web development for site architecture and schema optimization.
• Oversee campaigns across social and programmatic channels including Meta, TikTok, YouTube, Reddit, CTV, Display, Native, and others, optimizing for audience growth and spend efficiency.
• Build and scale a structured CRO program using heatmaps, session replays, A/B/multivariate testing, and partner with CRM for lead nurturing and retargeting.
• Provide leadership and strategy for attribution models, incrementality testing, MMM, and experiment design, ensuring actionable insights.
• Evaluate agency contributions, manage relationships with publishers and platforms, and ensure alignment with Milan's growth strategy.
• Recruit, develop, and mentor a high-performing marketing team, fostering a culture of curiosity, innovation, and operational excellence.
• Collaborate across functions to align marketing strategies, influence outcomes, and build trust within the organization.

Requirements

• High school education or equivalent (e.g., GED) required.
• Bachelor's degree or equivalent combination of education and experience required.
• Minimum of eight years of experience in growth, performance, or digital marketing, with at least two years in an executive leadership role.
• Proven success managing a minimum of $50M+ annual media budgets and delivering disciplined CAC and lead quality growth.
• Experience in highly considered purchase categories or longer sales cycles requiring trust and education.
• Advanced experience in experiment design, incrementality testing, and MMM, with ability to translate insights into strategic actions.
• History of evolving agency models, developing in-house talent, and establishing publisher relationships for early access to innovation.
• Ability to leverage AI and advanced analytics tools for predictive modeling, optimization, and personalization.
• Strong skills in recruiting, developing, and retaining top talent, fostering a culture of curiosity and accountability.

Nice to Have

• Proven ability to leverage AI and advanced analytics tools for predictive modeling, optimization, and personalization.
• Industry experience in consumer services, multi-location, retail, or beauty/lifestyle sectors.

Qualifications

• Minimum of eight years of experience in digital or performance marketing.
• Experience managing $50M+ media budgets annually.
• Proven success in growth and performance marketing roles, including executive leadership.
• Experience with experiment design, incrementality testing, and analytics tools.

Benefits & Perks

• Medical, dental, vision, disability and life insurance within 30 days.
• Unlimited PTO with manager approval.
• 7 paid holidays.
• $50 monthly cell phone stipend.
• 401k retirement plan with 4% employer match after 90 days.
• Career advancement opportunities.
• Free laser hair removal services for employees and their spouses or partners.