VP of Marketing

About the Role

Key Responsibilities

• Work closely with the executive team to set company marketing strategy and priorities.
• Partner with the sales team to create, test, and tune high signal marketing campaigns that lead directly to customer leads, funnel expansion, community growth, and sales conversions.
• Gather and leverage data intelligence on customers and market trends to inform marketing decision making, investments, and initiatives.
• Establish KPIs, dashboards, and reporting to measure and optimize marketing performance.
• Manage key partnership channels including content, paid media, SEO, design, social, and PR.
• Collaborate with sales and product teams on launch plans, collateral, and tools that deepen customer relationships and drive revenue.
• Build a world-class marketing team and develop competencies within the company.

Requirements

• 5+ years of B2B and/or B2C marketing leadership in a fast-paced, high-growth environment.
• Proven ability to use data, creativity, and iteration to achieve results, drive growth, and ramp revenue.
• Strong background in demand generation, brand strategy, and digital marketing.
• Experience spinning up, driving, and scaling effective cross-team initiatives.
• Deep understanding of success factors across marketing competencies such as data analytics, product, branding, and communications.
• Experience with influence marketing, social media channels, omnichannel campaigns, and A/B testing.
• Innate customer focus and product intuition.
• Action-oriented, decisive, and adaptable.
• Strong interpersonal and communication skills.

Nice to Have

• Success in launching category-defining or category-breaking products from the ground up.
• Experience with tech-driven strategies for growing luxury and/or consumer brands.
• Refined design aesthetics and taste.

Qualifications

• Not explicitly specified beyond the experience requirements, but implied to include relevant marketing leadership experience and skills.

Benefits & Perks

• Medical, Dental, Vision, 401K, and more.