VP of Marketing

Cognosos

Atlanta, GA

Full Time

Executive

7 days ago

Job Description

About the Role

At Cognosos, we solve a simple but expensive problem: businesses can't keep track of their critical processes. We built a groundbreaking, low-cost IoT platform that gives our customers visibility into where everything is, from cars in the assembly plant to critical medical equipment in a hospital, delivering the real-time insights necessary to keep processes running on track. Our patented technology is the magic behind it—it's simple to deploy and provides the data our customers in automotive, logistics, and healthcare need to eliminate search time, secure their inventory, and make smarter decisions. As one of Atlanta's fastest-growing tech companies and a 'Best Place to Work,' we're looking for leaders who want to solve real-world problems, not just talk about them.

Key Responsibilities

Develop, own, and execute the company's overall marketing strategy, aligning it with business objectives to drive brand awareness, lead generation, and customer acquisition.
Build a repeatable revenue stream aligned with growth targets.
Partner with Product and Sales teams to develop compelling product positioning, messaging, and go-to-market strategies for a complex technical solution for multiple verticals and buyer personas.
Guide the strategy for a predictable sales pipeline across all channels.
Assess and enhance the marketing tech stack to ensure optimal tools are used.
Lead, mentor, and scale the marketing team, providing clear direction and fostering professional growth.
Engage directly with customers to understand their use of our technology and translate insights into compelling stories, case studies, and content.
Steer the brand voice and content strategy, creating high-impact content such as white papers, case studies, blogs, and webinars.
Own the marketing technology stack and establish a framework for tracking, analyzing, and reporting on KPIs.
Develop and manage the annual marketing budget, ensuring effective resource allocation.

Requirements

A decade of progressive experience in B2B marketing for an enterprise IoT or SaaS company.
Experience in a high-growth environment that has successfully scaled, ideally contributing to growth from ~$25M to $100M+.
Proven expertise in product marketing and content strategy, with a track record of creating messaging that drives results.
A clear track record of developing and executing marketing strategies that result in significant pipeline and revenue growth.
Experience marketing to healthcare, supply chain/logistics, or manufacturing verticals.
5+ years of progressive leadership experience with the ability to attract, hire, and develop high-performing marketing teams.
Deep, hands-on expertise in modern demand generation, including ABM strategies (e.g., 6sense), marketing automation (e.g., HubSpot), and CRM systems.
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Nice to Have

Experience with marketing automation tools like HubSpot.
Experience with ABM strategies such as 6sense.
Experience contributing to growth from ~$25M to $100M+ in revenue.

Benefits & Perks

Competitive salary
Unlimited vacation
Comprehensive benefits program (Health, Dental, Vision, 401(k), life and disability insurance)
Paid parking at our Atlanta office
A collaborative and dynamic culture with weekly catered lunches, volunteer opportunities, and regular team-building events

Working at Cognosos

We are a collaborative and dynamic culture that values solving real-world problems, professional growth, and inclusivity. We celebrate diversity and are committed to creating an inclusive environment for all employees, with accommodations available for individuals with disabilities.

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