VP of Marketing

J.i.g.a.

San Francisco, CA

Full Time

Executive

4 days ago

Job Description

About the Role

We're looking for a VP of Marketing to lead our next stage of growth. For us this is one of the most important roles in the company. You'll lead positioning, growth, messaging, content, brand, in-person marketing, execution and own the systems that help us scale. This role is for someone who deeply understands what drives trust and action for a technical audience, can move fast, and loves experimenting and building scalable systems.

Key Responsibilities

Own and execute the full marketing strategy - from brand to demand gen
Build scalable activities to grow awareness and generate high-quality leads
Develop messaging that resonates with engineers and supply chain teams
Collaborate closely with sales and product to align on growth goals
Oversee content, campaigns, events, and external partners
Build and lead a high-performing team
Scale existing growth loops and build new ones to enhance customer acquisition and expansion
Own and scale marketing channels such as influencer and community marketing, SEO/GEO, physical marketing, and signal-based outbound
Push into underutilized or new channels, experiment, measure, and focus on what works
Build systems to track, activate, and accelerate growth loops
Turn emotional connection into brand awareness and reputation in the market

Requirements

10+ years in B2B marketing, with 5+ years in leadership, including owning full-funnel growth at a fast-paced startup targeting technical audiences
Proven success owning a marketing budget of $2M+ annually and driving measurable revenue growth
Experience building and scaling high-performing marketing teams across brand, content, growth, and demand generation
Strong grasp of positioning and messaging for technical buyers — engineers, supply chain pros, and complex organizations
Deep understanding of modern B2B marketing systems
Comfortable owning shared revenue goals with sales, and aligning tightly with product to drive impact
Exceptional communicator with a strategic mindset, fast execution, and bias toward action
Experience in marketplaces, manufacturing, or hardware is a plus

Nice to Have

Experience in marketplaces, manufacturing, or hardware

Qualifications

10+ years in B2B marketing
5+ years in leadership roles
Experience managing a marketing budget of $2M+ annually

Benefits & Perks

Remote-first company with a small office in TLV
Performance-based measurement with no micromanagement or unproductive meetings
Online games, open questions culture, and annual offsite retreats in beautiful locations

Working at J.i.g.a.

We understand how B2B marketing works. You'll be treated as a key revenue-driving function, with resources, independence, and creative freedom. Our position in the market deeply resonates with our audience, and we have a bold, fun brand that shakes up the industry. We value getting stuff done quickly with strategic depth, measuring initiatives with tangible KPIs, and building a strong B2B brand through long-term efforts. Marketing is seen as a core revenue function, tightly connected to sales through deep alignment and shared results. We leverage AI and focus on community growth, hacking relationships, and building a network of fans around our product.

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