VP of Marketing

24 Seven

San Diego, CA

Full Time

Executive

about 1 month ago

Job Description

About the Role

We are a fast-growing, direct-to-consumer brand with a strong track record of delivering high-quality products and exceptional customer experiences. Our focus is on building long-term customer relationships through consistent quality, thoughtful innovation, and a deep understanding of our audience. We operate in a fast-paced, collaborative environment and offer competitive salary, benefits, and meaningful career growth opportunities. Backed by a leading investment firm, our leadership team brings experience from top consultancies and best-in-class consumer brands. The Vice President of Marketing will lead and integrate the Acquisition, Retention, and Brand functions during a pivotal stage of growth, defining strategy, building and mentoring the team, and guiding creative vision to drive both short-term performance and long-term brand equity.

Key Responsibilities

Partner with the CRO and leadership team to set and exceed financial goals tied to growth, contribution margin, customer payback, and brand strength.
Develop and execute a full-funnel marketing strategy to drive acquisition, retention, and brand affinity across all channels.
Oversee the marketing calendar—including campaigns, launches, and brand activations.
Manage the marketing budget to maximize ROI.
Build and lead a high-performing team with a culture of collaboration, accountability, and continuous improvement.
Drive the transition to an omnichannel presence, introducing new customer touchpoints.
Develop and manage acquisition strategies with the Sr. Manager of Acquisition to meet financial and performance targets.
Oversee internal teams and agencies executing across paid media channels—Meta, Google, TikTok, Affiliate/Influencer, and emerging platforms.
Oversee the Retention team to drive email, SMS, direct mail, push notifications, loyalty programs, and personalized customer journeys.
Use customer insights to improve payback periods and increase lifetime value.
Partner with the Director of Brand to strengthen storytelling and emotional connection with the audience.
Ensure consistent, compelling brand messaging across all touchpoints—advertising, lifecycle communications, website, and packaging.
Lead content strategy and production, balancing brand-building with performance goals.

Requirements

6+ years of experience, including 3+ years in management consulting and 3+ years in marketing leadership within a consumer brand or growth-focused environment.
Proven success in integrated marketing strategy, digital channels, customer segmentation, and brand positioning.
Strong grasp of marketing KPIs and their impact on business performance.
Ability to balance visionary thinking with data-driven execution.
Exceptional leadership, team-building, and cross-functional collaboration skills.
Bachelor's degree in Marketing, Business, or related field.