VP of Marketing

About the Role

Key Responsibilities

• Partner with the CRO and leadership team to set and exceed financial goals tied to growth, contribution margin, customer payback, and brand strength.
• Develop and execute a full-funnel marketing strategy to drive acquisition, retention, and brand affinity across all channels.
• Oversee the marketing calendar—including campaigns, launches, and brand activations.
• Manage the marketing budget to maximize ROI.
• Build and lead a high-performing team with a culture of collaboration, accountability, and continuous improvement.
• Drive the transition to an omnichannel presence, introducing new customer touchpoints.
• Develop and manage acquisition strategies with the Sr. Manager of Acquisition to meet financial and performance targets.
• Oversee internal teams and agencies executing across paid media channels such as Meta, Google, TikTok, Affiliate/Influencer, and emerging platforms.
• Oversee the Retention team to drive email, SMS, direct mail, push notifications, loyalty programs, and personalized customer journeys.
• Use customer insights to improve payback periods and increase lifetime value.
• Partner with the Director of Brand to strengthen storytelling and emotional connection with the audience.
• Ensure consistent, compelling brand messaging across all touchpoints—advertising, lifecycle communications, website, and packaging.
• Lead content strategy and production, balancing brand-building with performance goals.

Requirements

• 6+ years of experience, including 3+ years in management consulting and 3+ years in marketing leadership within a consumer brand or growth-focused environment.
• Proven success in integrated marketing strategy, digital channels, customer segmentation, and brand positioning.
• Strong grasp of marketing KPIs and their impact on business performance.
• Ability to balance visionary thinking with data-driven execution.
• Exceptional leadership, team-building, and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, or related field.

Nice to Have

• Experience working in a fast-paced, growth-oriented environment.
• Experience managing marketing budgets and ROI optimization.
• Familiarity with emerging digital platforms and channels.

Qualifications

• Bachelor's degree in Marketing, Business, or related field

Benefits & Perks

• Competitive salary
• Benefits package
• Meaningful career growth opportunities