VP of Product Marketing - Online Ads Trust & Safety Platform

Pixalate

New York, NY

Full Time

Executive

25 days ago

Job Description

About the Role

Lead product marketing for Pixalate's innovative trust and safety platform that protects digital advertising ecosystems. Based in New York, you'll drive positioning, messaging, and go-to-market strategies for solutions that combat ad fraud and ensure trust, safety, and compliance across digital channels. This role offers the opportunity to shape the future of trust and safety in digital advertising while working with cutting-edge technology in New York's dynamic startup ecosystem.

Key Responsibilities

Develop compelling product positioning that communicates our unique value in the trust and safety space
Create and execute strategic go-to-market plans for new and enhanced platform capabilities
Lead product naming initiatives and produce high-impact product collateral
Translate complex trust and safety technology into clear benefits for advertisers and publishers
Implement metrics-driven approaches to measure marketing effectiveness and optimization
Collaborate with technical teams to align product marketing with engineering roadmaps
Stay ahead of emerging ad fraud tactics and safety concerns in digital advertising

Requirements

Computer science or technical background with the ability to understand complex trust and safety technology
Proven experience in ad fraud or cybersecurity threat prevention
Track record of successful product positioning and go-to-market execution in ad-tech
Experience with ad fraud detection, prevention, and brand safety technologies
Hands-on approach with demonstrated success in early-stage or growth-phase startups
Strong analytical mindset with a focus on metrics-driven decision making
Knowledge of AI applications in trust and safety contexts