VP, Product Marketing

About the Role

Key Responsibilities

• Develop and continuously refine product positioning, messaging, and competitive differentiation to align with buyer personas and journeys.
• Own product launch strategy and execution in collaboration with product management and demand generation.
• Partner with sales leadership and enablement to develop compelling sales assets, training materials, and content that help accelerate deal velocity.
• Drive market segmentation and targeting strategies to support integrated marketing campaigns and ABM programs.
• Lead buyer and market research efforts to inform messaging, roadmap prioritization, and strategic decisions.
• Partner with product management and sales to develop global go-to-market strategies for new and existing products.
• Oversee the creation of high-impact technical content (whitepapers, technical briefs, videos, labs, etc.) that demonstrates product capabilities and value to technical audiences.
• Partner closely with product management and sales engineering to develop hands-on enablement resources such as demo environments, workshops, and reference architectures.
• Support analyst relations by articulating product differentiation and technical strategy in briefings and report responses.
• Represent the company at technical conferences, webinars, and industry events to evangelize our product vision and capabilities.
• Oversee the ongoing competitive intelligence program that drives competitive sales content, enablement, and sales engagement.
• Maintain and update a competitive landscape to be used by product management, corporate development, and sales to identify key competitive trends.
• Oversee and facilitate the ongoing competitive win/loss program using sales and buyer data to continually improve Delinea's competitive win rate.
• Build and lead a high-performing team of product and technical marketers.
• Collaborate with Product, Demand Generation, Brand, and Sales to drive alignment across initiatives and performance metrics.
• Serve as a key spokesperson for Delinea's solutions in customer, partner, analyst, and media interactions.

Requirements

• 12+ years of experience in B2B SaaS marketing, with at least 5 years in a senior leadership role overseeing both product and technical marketing.
• Proven success leading strategic product launches and scaling high-performing teams in a high-growth, complex environment.
• Demonstrated ability to translate complex technical capabilities into clear, differentiated messaging for both technical and business audiences.
• Exceptional communication, storytelling, and presentation skills.
• Experience working closely with executive leadership, product teams, analysts, and enterprise sales organizations.
• Deep understanding of cybersecurity, IT infrastructure, identity and access management (IAM), and adjacent markets is strongly preferred.
• Experience with Forrester Decisions or Pragmatic Institute frameworks is strongly preferred.

Nice to Have

• Experience with Forrester Decisions or Pragmatic Institute frameworks.

Qualifications

• Educational background is not explicitly specified, but extensive experience in SaaS marketing and leadership is required.

Benefits & Perks

• Competitive salaries, a meaningful equity and bonus program.
• Full suite of medical, dental, and vision insurance.
• Pension/retirement matching.
• Comprehensive life insurance.
• Employee assistance program.
• Generous discretionary time off (DTO) and paid company holidays.
• Paid leave for new birth, adoption, surrogacy, or foster-to-adopt primary caregivers.