VP, Product Marketing

About the Role

Key Responsibilities

• Build and lead a high-performing, results-oriented product marketing team that delivers exceptional market-facing content and sales enablement materials with an understanding of the tight timelines of the ad-tech and media landscape
• Drive our go-to-market strategy for the full product portfolio, ensuring consistent positioning and messaging across our integrated platform
• Be the product marketing team's platform and industry expertise, maintaining an accurate SWOT analysis of our solutions across the industry
• Lead product positioning and messaging globally: Build platform-level and feature-specific narratives and value propositions that highlight our predictive advertising advantage
• Create the go-to source in the company for product and solution information, market trends, competitive differentiation, and customer references
• Translate complex technical capabilities into compelling, unique value propositions that resonate with different target audiences across the advertising ecosystem
• Lead the creation of sales materials, ensuring they illustrate the value proposition and differentiated features/benefits of Cadent's products
• Ensure clarity and consistency in how we communicate our unique integration of DCP, DSP, and SSP capabilities under our predictive advertising framework
• Grow and maintain a deep understanding of audience segments and their unmet needs across media, advertising, and measurement
• Build strong relationships with industry analysts to generate awareness and buy-in of Cadent's innovations and solutions
• Develop relationships with key customers, helping to turn these customers into advocates and references for our platform
• Continuously analyze competitive landscape to identify threats and opportunities for Cadent's product portfolio
• Quarterback product launches across the organization, partnering with Product Management teams and Sales & Marketing teams to drive effective GTM strategy and flawless launch execution
• Drive collaboration and two-way communication between the Product Management, Marketing, and Sales teams, facilitating sharing of information
• Create and iterate on customer-focused messaging frameworks that clearly communicate our value proposition to different market segments
• Develop comprehensive launch plans that include defining target audiences, value propositions, messaging, and integrated marketing activities

Requirements

• 10-12 years product marketing experience with at least 8+ years in product or solutions marketing within the adtech/martech industry
• Demonstrated ability to organize and lead a team with a track record of building high-performing marketing organizations
• Deep understanding of the B2B advertising/marketing technology space and product marketing experience for technology organizations
• Demonstrated success in product launches and end-to-end execution of marketing strategies and life-cycle management
• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
• Ability to translate complex concepts into competitive, compelling marketing functions
• Experience with programmatic advertising platforms, video advertising, and data-driven marketing technologies
• Proven track record in entering new markets and drafting compelling, differentiated positioning for rapid market entry

Nice to Have

• Experience with programmatic advertising platforms, video advertising, and data-driven marketing technologies

Benefits & Perks

• Pay range of USD $180,000.00 - USD $230,000.00 per year