VP, Sr. Product Marketing Manager (Platform)

Synchrony Bank

Alpharetta, GA

Full Time

Executive

110k-185k

about 1 month ago

Job Description

About the Role

The VP, Senior Product Marketing Manager will configure platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams, aligned with our Digital platform. They are a crucial marketing partner for the platform and client marketing teams in the commercialization of our PFCC, and as part of the Go-to-Market platform pod working team. Successful candidates will demonstrate highly strategic thinking and marketing expertise as well as personal attributes like strong business acumen and judgement, confidence, attention to detail, teamwork, objectivity and accountability.

Key Responsibilities

Adapt foundational PFCC messaging into platform- and channel-appropriate messaging, collaborating with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging.
Work with Sales Engagement team to communicate the value proposition of the PFCC to sales teams and develop platform-specific sales tools.
Partner with Product Learning and Platform Support teams to drive successful client-specific PFCC integration planning and launches.
Participate in the GTM 'Platform Pod' working team, providing PFCC marketing perspectives and recommendations.
Develop a PFCC marketing plan to support awareness and adoption, including charting customer journeys and decision-making criteria.
Configure existing assets and develop new marketing tools and sales collateral for effective B2B and B2B2C engagement.
Be the expert on competition to ensure marketing articulates a differentiated, compelling value proposition.
Assess PFCC marketing effectiveness and provide feedback to improve strategies.
Oversee the workloads and priorities of Product and Capabilities Marketing team members to ensure strategic program delivery.

Requirements

Bachelor's Degree or equivalent experience with at least 10+ years of marketing experience in lieu of degree.
Minimum of 6 years of marketing management or product marketing experience.
Ability to travel as needed.
Strong B2B and B2B2C marketing experience, including developing value propositions, branding, positioning, and marketing programs.
Collaborative team player with ability to influence across all organizational levels.
Excellent verbal, written, and presentation skills.
Solid knowledge of multi-channel marketing campaigns.

Nice to Have

Experience in the Financial Services industry or eCommerce and digital retail industries.
Sales experience is a plus but not required.

Qualifications

High school diploma or equivalent (in lieu of degree).

Benefits & Perks

Salary range of $110,000 to $185,000 USD annually, with eligibility for an annual bonus based on performance.
Flexible work options including work from home, office, or hybrid arrangements.
Supportive and inclusive company culture with Employee Resource Groups.
Reasonable accommodation support for applicants with disabilities.

Working at Synchrony Bank

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are valued. We are building a future where everyone can belong, connect, and turn ideals into action. Over 50% of our workforce is engaged in Employee Resource Groups, fostering community and growth. We ensure all qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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