VP, Sr. Product Marketing Manager (Platform)

About the Role

Key Responsibilities

• Positioning - Adapt foundational PFCC messaging into platform- and channel-appropriate messaging, collaborating with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging that resonates with target audiences.
• Partnership with Go-to-Market teams - work with Sales Engagement team to communicate the value proposition of the PFCC to sales teams and develop platform-specific sales tools; partner with Product Learning and Platform Support teams for PFCC integration planning and launches; participate in the GTM 'Platform Pod' working team providing marketing perspectives and recommendations.
• Marketing Execution - develop a PFCC marketing plan to support awareness and adoption, chart customer journeys and decision-making criteria, and oversee the platform product marketing workstream in PFCC commercialization; develop and execute learning agendas related to messaging, positioning, value proposition, and sales tools refinement.
• Configure existing assets and/or develop new marketing tools and sales collateral for effective B2B and B2B2C engagement.
• Market intelligence - be the expert on competition to ensure marketing articulates a differentiated, compelling value proposition.
• Analysis & optimization - assess PFCC marketing effectiveness regularly and provide feedback to the business.
• Perform other duties and/or special projects as assigned.
• Day-to-day oversight of contributing Product and Capabilities Marketing team members' workloads and priorities to ensure successful program delivery.

Requirements

• Bachelor's Degree or equivalent experience (HS Diploma/GE with 10+ years of marketing experience).
• Minimum of 6 years of marketing management or product marketing experience.
• Ability to travel as needed.
• Strong B2B and B2B2C marketing experience, including developing value propositions, branding, positioning, and marketing acquisition, lifecycle, and communications programs.
• Collaborative team player with ability to build relationships and influence across all organizational levels.
• Strategic and creative thinking skills to drive results and lead clients with a consultative approach.
• Excellent verbal, written, and presentation skills.
• Experience in Financial Services or eCommerce/digital retail industries.
• Strong knowledge of multi-channel marketing campaigns.
• Ability to assess marketing effectiveness and optimize strategies.

Nice to Have

• Sales experience is a plus but not required.

Qualifications

• High school diploma or equivalent (for those without a degree).
• Ability to meet eligibility requirements including background checks, drug testing, and legal work authorization in the U.S.

Benefits & Perks

• Salary range of $110,000 to $185,000 USD annually, with eligibility for an annual bonus based on performance.
• Flexible work options including work from home, office, or hub locations.
• Participation in an inclusive culture with Employee Resource Groups (ERGs).
• Recognition of individual skills, experience, and voice in a supportive environment.