VP/Sr. Director, Product Marketing, SaaS

Tootris

San Diego, CA

Full Time

Executive

85k-110k

10 days ago

Job Description

About the Role

The Vice President/Senior Director of Product Marketing (SaaS) at TOOTRiS is a strategic, results-oriented leader responsible for leading go-to-market efforts for SaaS solutions that support child care as a business issue. The role involves defining positioning and messaging, owning product launches, enabling sales teams, and driving adoption and growth across key market segments. The position acts as a critical bridge between Product, Sales, Customer Success, and Marketing to shape market perception, influence product roadmap decisions, and deliver compelling campaigns that generate pipeline and revenue.

Key Responsibilities

Develop clear, differentiated messaging and positioning that resonates with target personas and aligns with customer pain points and business value.
Plan and execute successful product and feature launches in collaboration with Product, Sales, and Marketing teams.
Create sales tools, competitive battlecards, pitch decks, and training to enable the sales team to convert leads and close deals.
Conduct customer research, win/loss analysis, and competitive intelligence to inform strategy and improve positioning.
Collaborate with content and demand generation teams to create high-impact assets such as white papers, case studies, web content, and webinars.
Partner closely with Product Management, Demand Generation, and Customer Success to align messaging and ensure cohesive customer experiences.
Track key product marketing KPIs such as pipeline influence, campaign performance, feature adoption, and churn impact.

Requirements

5-8+ years of experience in B2B product marketing, with at least 3 years in SaaS or cloud-based solutions.
Proven success developing and executing go-to-market strategies for enterprise or mid-market software products.
Strong understanding of the SaaS customer journey, personas, and competitive dynamics.
Exceptional written and verbal communication skills with the ability to translate technical features into clear business value.
Analytical mindset with experience using data to drive decisions and measure outcomes.
Comfortable working cross-functionally and influencing stakeholders at all levels.
Experience with tools like Salesforce, HubSpot/Marketo, and product analytics platforms is a plus.
Bachelor's degree in marketing, Business, Communications, or related field (MBA is a plus).

Nice to Have

Experience in a fast-paced, high-growth SaaS environment.
Background in vertical or persona-based marketing (e.g., marketing to developers, IT, or operations leaders).
Familiarity with PLG (product-led growth) models and customer lifecycle marketing.

Qualifications

Bachelor's degree in marketing, Business, Communications, or related field (MBA is a plus)

Benefits & Perks

Competitive salary and equity package
Remote flexibility and work-life balance
Generous PTO and parental leave
Career growth opportunities in a fast-growing SaaS company
Base salary of $85,000 - $110,000 DOE; OTE $160K - $200K, uncapped
Unlimited PTO after 120-day cycle

Working at Tootris

TOOTRiS values strategic, results-driven leadership and emphasizes innovation in addressing child care as a business issue. The company promotes a fast-paced, growth-oriented environment with a focus on making a meaningful impact on working families and the broader community.

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