Web Developer - Marketing & Content Ops - Buffalo, NY

About the Role

Key Responsibilities

• Evaluate, explore, and improve internal content marketing team processes.
• Design, develop, and maintain event pages for various teams, manage requirements, design mockups, and handle pull requests.
• Collaborate on creating and updating marketing landing pages and white papers.
• Address and implement corrections on our internal website, including typo fixes and content updates.
• Manage website redirects and vanity URLs for UTM campaigns for lead generation.
• Conduct technical reviews of documentation pull requests, ensuring quality and adherence to standards.
• Assist various teams with pull requests, preparing them for review by refining RST syntax, managing content, and ensuring proper formatting.
• Create, maintain, and manage Odoo email and SMS templates, including updates, customization, translation coordination, and testing.
• Collaborate on optimizing event lead generation rules within Odoo.
• Design, build, launch, and manage Marketing Automation campaigns to support onboarding, lead nurturing, and conversions.
• Contribute to a Python ETL pipeline for tracking US Content Marketing contributions dashboards, data analysis, and reporting.

Requirements

• 3+ years of professional experience in Computer Science, Web Development, Engineering, or a related field.
• Strong experience with version control systems (Git, GitHub) and collaborative PR workflows.
• Experience working in Python environments.
• Proficiency in web development foundational technologies: HTML, CSS, JavaScript, and XML.
• Familiarity with reactive web frameworks (OWL, Vue, React, Angular) and web templating (QWeb, Jinja, Handlebars, Django).
• Experience with databases such as PostgreSQL, MySQL, or DuckDB.
• Experience with data analytics reporting and spreadsheet software (Excel, Google Sheets).
• Experience with data visualization/BI platforms (Hex.tech, Power BI, Tableau).
• Proficiency in markup languages (ReStructured Text, Markdown).
• Familiar with best practices for technical documentation.
• Solid understanding of email marketing principles and marketing automation platforms.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects and meet deadlines in a dynamic environment.

Nice to Have

• Familiarity with translation/localization tools (Transifex).
• Familiarity with linting tools (Vale) and developing editor snippets for VS Code.
• Knowledge of UTM campaign parameters and website URL redirects.
• Experience with Extract Transform Load (ETL) concepts and tools.
• Experience with Odoo.
• Prior experience at a fast-growing startup or in a SaaS environment.
• Experience documenting business applications.

Qualifications

• Educational background is not explicitly specified, but 3+ years of professional experience is required.

Benefits & Perks

• Healthcare, Dental, Vision, Life Insurance, FSA, HSA Matching, 401K Matching, and Commuter Benefits.
• Paid-time-off, paid sick days, and paid holidays.
• Employee Assistance Program with telehealth calls.
• $100 towards a work-from-home office setup.
• A nice working atmosphere with a passionate, growing team.
• Chef-prepared lunches, snacks, fruit, and drinks on tap.
• Company-sponsored events for groups of 6+ employees.