Website Content Specialist

Simmons Bank

Little Rock, AR

Full Time

Mid Level

12 days ago

Job Description

About the Role

The Web Content Specialist at Simmons Bank in Little Rock, Arkansas, is responsible for assisting in content creation, management, and maintenance of the company's internal and external websites. The role involves delivering consistent messaging that aligns with the brand, engaging the audience, and driving website traffic. The ideal candidate is creative, detail-oriented, and knowledgeable in digital marketing, SEO, web editing, and content management systems, contributing to high-quality digital experiences within a dynamic team environment.

Key Responsibilities

Create, edit, and publish engaging web content within the CMS that aligns with marketing efforts and maintains brand guidelines.
Audit and optimize website content for search engines (SEO) to improve visibility and rankings.
Collaborate with designers and developers to ensure content is visually appealing and functional.
Collaborate with cross-functional teams to ensure web content is accurate and up to date.
Monitor website performance and user engagement metrics to identify areas for improvement.
Analyze website performance data to enhance user engagement and conversion rates.
Conduct regular content audits for accuracy, relevance, consistency, and compliance.
Manage and update content using the CMS.
Stay current with industry trends and best practices in digital content creation.
Coordinate with marketing teams to align web content with overall campaigns and strategies.
Develop, execute, and manage the editorial calendar for ongoing website maintenance.

Requirements

Strong verbal, written, proofreading, and creative skills.
Ability to analyze data and make decisions based on metrics.
Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
Ability to read and interpret documents such as procedure manuals, regulations, and business correspondence.
BS/BA degree in Marketing, Communications, or a related field.
2+ years of proven experience as a Web Content Specialist or similar role.
Proficiency in MS Office programs.
Comprehensive knowledge and use of content management systems; Episerver/Optimizely experience preferred.
Basic knowledge of HTML, CSS, and web design principles.
Strong understanding of SEO principles and best practices.

Nice to Have

Experience with Episerver/Optimizely CMS.
Knowledge of web design principles.
Additional certifications or training in digital marketing or content management.

Qualifications

BS/BA degree in Marketing, Communications, or related field.
2+ years of relevant experience.

Working at Simmons Bank

Simmons Bank emphasizes a passionate and customer-focused work environment, valuing teamwork, adaptability, and high-quality digital experiences. The company is committed to equal employment opportunities and fostering an inclusive workplace aligned with its core values.

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