Website Manager

About the Role

Key Responsibilities

• Manage and configure content across integrated, headless CMS platforms (e.g., Contentful, Magento, Salesforce Commerce Cloud), supporting digital products and marketing initiatives.
• Manage, troubleshoot, and resolve eCommerce data and operations including product merchandising and website configurations in Contentful and Magento.
• Oversee and maintain division microsites and marketing landing pages built on platforms such as WordPress and Salesforce Account Engagement.
• Analyze digital traffic and user behavior, extract actionable insights, and collaborate with team members to implement strategies that enhance SEO/GEO targeting, email nurturing campaigns, social media engagement, and other digital marketing initiatives.
• Develop and execute email marketing campaigns using Salesforce Account Engagement (formerly Pardot), including content creation, audience segmentation, and performance tracking.
• Identify and implement web search engine and generative AI optimization best practices.
• Monitor, maintain, and promptly respond to correspondence.
• Research and share emerging digital trends and technologies with the team to support innovation where appropriate.
• Execute and optimize digital marketing campaigns across all channels, leveraging CRM and marketing automation; track and report performance metrics (ROI, KPIs).
• Conduct multivariate web and campaign testing where practical, and provide results to management.
• Assist in evaluating customer research, market conditions, and competitor data to ensure digital activities and messaging are aligned with business goals.
• Assist in establishing, documenting, and communicating processes for efficient digital operations.
• Maintain professional relationships with internal and external resources, working closely with external vendors for website development and maintenance.

Requirements

• Experience managing enterprise-level websites and CMS platforms such as Contentful, Magento (Adobe Commerce Cloud), and Salesforce Commerce Cloud.
• Familiarity with digital tools including HTML, CSS, JavaScript, Photoshop, Illustrator, InDesign, and CRM platforms.
• A solid understanding of B2B digital marketing strategies.
• Excellent communication, analytical, and technical problem-solving skills.
• Ability to work on-site in Kansas City and collaborate across teams.
• Bachelor's degree in Computer Science, Marketing, Business, or relevant field.

Nice to Have

• Experience with eCommerce operations and product merchandising.
• Knowledge of web search engine and generative AI optimization techniques.
• Experience with digital marketing automation tools and analytics platforms.

Qualifications

• Bachelor's degree in Computer Science, Marketing, Business, or relevant field.

Benefits & Perks

• Paid time off (PTO) and 9 paid holidays.
• Medical, dental, and vision insurance.
• Health savings account (HSA) and flexible spending account (FSA).
• 401(k) plan (Traditional and Roth).
• Company-paid life insurance, LTD & STD.
• Tuition reimbursement.