Workplace Solutions, Marketing Technology Lead

About the Role

Key Responsibilities

• Drive the strategic direction, roadmap and performance of the martech stack, including core platforms such as CDP, CRM, marketing automation, campaign orchestration, and analytics tools.
• Advocate for scalable, personalized cross-sell campaigns, ensuring that the martech stack supports interoperability across platforms, business units and segments.
• Translate business and marketing objectives into actionable product requirements and martech solutions that enable targeting, testing, and optimizations at scale.
• Maintain awareness of emerging marketing technologies and industry trends to ensure the martech stack remains cutting-edge and competitive.
• Lead implementation and integration of tooling, partnering with Product, Engineering and vendors.
• Optimize platform configurations and data flows to ensure maximum campaign performance, reliability, and operational efficiency.
• Collaborate with Data, IT, and Engineering to operationalize marketing data pipelines, ensuring clean, reliable and privacy-compliant data.
• Embed governance policies defined by Legal, Compliance and Privacy teams into the martech stack configuration, including consent management, data residency, and PII access controls.
• Ensure martech tools and associated processes are aligned with regulatory requirements such as GDPR, CCPA, and internal security standards.
• Partner with Marketing on change management efforts related to the martech stack to ensure smooth transition of new technologies and processes.
• Serve as the bridge between Marketing, Product, Technology, Data Analytics, Legal, Compliance and Privacy to ensure alignment across campaigns, systems and governance.
• Partner with Marketing team to help them effectively use the stack as capabilities change and/or enhance.

Requirements

• Experience in driving the strategy, roadmap, and performance of marketing technology stacks including platforms such as CDP, CRM, marketing automation, and analytics tools.
• Ability to translate business and marketing objectives into actionable product requirements and solutions.
• Experience leading implementation and integration of marketing tools, working with Product, Engineering, and vendors.
• Knowledge of marketing data pipelines, data management, and privacy compliance such as GDPR and CCPA.
• Strong stakeholder management skills to coordinate across Marketing, Product, Technology, Data Analytics, Legal, and Compliance teams.
• Awareness of emerging marketing technologies and industry trends.

Nice to Have

• Experience working in the finance industry or with equity compensation platforms.
• Familiarity with regulatory compliance standards related to marketing technology.