2026 Intern - Marketing Analytics 2026 Intern - Marketing Analytics

About the Role

Key Responsibilities

• Work collaboratively to address strategic IBM Marketing business challenges.
• Uncover, synthesize, and apply analytic insights to drive strategic and tactical outcomes.
• Support projects related to optimizing paid media campaigns and tactics.
• Analyze, design, and enhance omni-channel audience journeys for personalized content delivery.
• Drive innovation at the intersection of marketing and AI, including generative AI for content creation and process automation.
• Participate in educational, networking, and social activities during the internship.
• Showcase final outcomes to marketing leaders and practitioners across the organization.

Requirements

• Currently enrolled in an accredited university.
• Available for an internship in Summer 2026.
• Rising senior for the 2026-2027 school year.
• High School Diploma/GED required; Bachelor's Degree preferred.
• Passionate about marketing, data, analytics, or a related field.
• Fluent in English with strong written and verbal communication skills.
• Problem-solving and analytical skills.
• A strategic, consultative, data-driven mindset.
• Proficiency in SQL, Excel, Python, or R for data analysis.

Nice to Have

• Basic knowledge of marketing, communications, data analytics, or related area.
• Basic market research skills.
• Basic knowledge of how to leverage data to tell a story.
• Experience with Tableau, PowerBI, Cognos, or Excel for data visualization.

Qualifications

• High School Diploma/GED (required).
• Bachelor's Degree (preferred).
• Enrolled in an accredited university.

Benefits & Perks

• Up to 8 paid holidays and a minimum of 56 hours paid sick time.
• IBM Employee Stock Purchase Plan.
• Paid family medical leave and disability benefits where required by law.