2026 Intern Marketing Analytics

IBM

New York, NY

Internship

Intern

8 days ago

Job Description

About the Role

This internship role is for Summer 2026 at IBM, starting on May 26th and ending on July 31st. The position is based in New York City within the Marketing, Communications & Corporate Social Responsibility (MCC) team. IBM is a leader in Hybrid Cloud and AI, focusing on innovation, digital transformation, and positive global impact. The MCC team is responsible for positioning IBM in the market, defining and optimizing its brand, and engaging with clients, partners, media, and employees. The internship offers opportunities for learning, networking, and exposure to marketing analytics, with a focus on driving strategic and tactical marketing outcomes through data insights.

Key Responsibilities

Work collaboratively to address strategic IBM Marketing business challenges.
Uncover, synthesize, and apply analytic insights to guide marketing execution and outcomes.
Participate in educational, networking, and social activities as part of the internship program.
Support the Marketing Analytics team in planning, executing, and optimizing paid media, marketing automation, and performance intelligence activities.
Help answer analytics questions and contribute to business objectives in areas such as campaign optimization, omni-channel audience journey analysis, and marketing innovation using AI.

Requirements

Currently enrolled in an accredited University.
Available for an internship in Summer 2026.
Rising senior for the 2026-2027 school year.
Passionate about marketing, data, analytics, or a related field.
Fluent in English with strong written and verbal communication skills.
Problem-solving and analytical skills.
A strategic, consultative, and data-driven mindset.
Proficiency in SQL, Excel, Python, or R for data analysis.

Nice to Have

Basic knowledge of marketing, communications, data analytics, or related area.
Basic market research skills.
Basic knowledge of how to leverage data to tell a story.
Experience with Tableau, PowerBI, Cognos for data visualization.

Qualifications

Educational background as specified in requirements.

Working at IBM

IBM fosters a culture of openness, collaboration, and trust. It emphasizes co-creating learning and opportunities, valuing teamwork and unique ideas, and supporting innovation to support positive global transformation.

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