? (3 Days Left) Brand Marketing Director, Bio-One

About the Role

Key Responsibilities

• Work with Five Star Marketing to develop successful strategies and campaigns that attract new customers, retain current clients, and promote the brand.
• Coordinate with Five Star Marketing and franchise owners to accomplish important marketing goals and objectives.
• Clearly communicate franchise owner marketing plans with franchise owners.
• Help to address and resolve ongoing franchise owner needs, concerns, and questions related to their marketing plan.
• Work with Five Star Marketing to develop rich Google EAT content, messaging, media, websites, mailers, and other marketing materials.
• Conduct thorough research, discoveries, analysis, and use frameworks to develop target customer personas and establish positioning and messaging.
• Continuously review market changes, consumer trends, and competitor activities, making recommendations for the marketing plan if necessary.
• Collaborate with Five Star Marketing and brand executives to make high-level decisions regarding ad fund marketing budgets, ongoing strategies, and initiatives.
• Help create and maintain a successful brand and image that attracts customers through PR, messaging, positioning, and research.
• Identify new potential customers, target audiences, lead sources, and marketing mediums.
• Analyze marketing data to identify important trends.
• Manage and develop the Brand Marketing Manager and Brand Marketing Specialist.

Requirements

• 7 years of brand marketing experience with at least 2 years in a leadership role.
• Experience as a marketing leader in the franchise space, preferably with Home Services or Restoration experience.
• Deep experience working with and through many stakeholders and customers; agency experience is valued.
• Passionate about learning and developing new ideas to improve marketing programs.
• Confident leader and business partner for the brand leadership team.
• Comfortable with key metrics used to analyze business and marketing performance.
• Excellent communication skills suitable for diverse audiences.

Nice to Have

• Experience in franchise marketing, especially in Home Services or Restoration sectors.
• Agency experience working with multiple stakeholders.

Qualifications

• Formal educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Long-Term and Short-Term Disability Insurance
• Supplemental Life Insurance
• 401(k)
• Generous Paid Time Off