Account Based Marketing Manager

Fermat Commerce

Austin, TX

Full Time

Senior

about 2 months ago

Job Description

About the Role

FERMÀT enables eCommerce brands to transform clicks into conversions with highly-personalized, 1:1 dynamic shopping experiences. Located in SF, Austin, NYC, and Bangalore, FERMÀT is a leading AI-native funnel management platform built for e-commerce marketers. The company has raised over $30M, is backed by top investors including Bain Capital Ventures, Greylock, and QED, and is one of the fastest growing companies in the US after its Series A funding. FERMÀT empowers brands to create and manage customer experiences across multiple channels, helping businesses transform their digital presence through intelligent, data-driven funnel creation that enhances customer acquisition and drives measurable results.

Key Responsibilities

Design and implement ABM programs targeting enterprise ($200M+ Net Revenue) e-commerce brands and retailers that generate net new revenue opportunities
Partner with Sales and Marketing to align on target account lists, account plans, and campaign objectives
Develop tailored messaging and creative assets that speak to the specific challenges of e-commerce decision-makers
Execute full-funnel, multi-channel campaigns (email, paid media, direct mail, events, etc.) to drive engagement and pipeline growth
Leverage our ABM tech stack (e.g., Apollo, Clay, ZoomInfo, Notion, etc.) for audience segmentation, personalization, and performance tracking
Build account intelligence to inform campaign development and sales strategy
Measure campaign performance through engagement metrics, pipeline contribution, and ROI analysis
Continuously test and optimize ABM tactics to increase relevance and impact
Support sales enablement efforts with customized content, account insights, and deal acceleration materials

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of B2B marketing experience, including 2+ years dedicated to account-based marketing
Proven track record of launching successful ABM programs targeting enterprise e-commerce companies
Familiarity with the e-commerce buyer journey and SaaS marketing best practices
Experience with ABM and CRM tools such as Salesforce, Apollo, Clay, ZoomInfo, Notion, and marketing automation platforms
Strong analytical mindset and ability to translate campaign data into actionable insights
Excellent project management skills and attention to detail
Collaborative and proactive communicator comfortable working cross-functionally
Experience in a high-growth, fast-paced SaaS environment preferred

Benefits & Perks

Competitive salary + equity package
Comprehensive health, dental, and vision insurance for you and all your dependents
Retirement benefits: US: 401(k) plan with 4% matching, India: Provident Fund with 12% matching
4 months of paid parental leave
Unlimited PTO policy (with minimum 5 days PTO / quarter!)
WFH stipend
Monthly wellness stipend