Account Based Marketing Manager 3

About the Role

Key Responsibilities

• Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage, and propensity to buy.
• Analyze offer creation and determine the optimal tactic mix for named accounts.
• Collaborate with functions in sales and marketing to define and establish workflows, including campaign personalization and execution, and lead hand-offs.
• Assist with identifying insight into named accounts from internal and external sources to drive relevance and timely execution.
• Develop and execute programs on behalf of sales, and assist in training on how to execute specific program elements on their own.
• Assist content teams with campaign customization according to analysis of buyer need.
• Work with digital team to conduct account-based testing of messaging to improve response and conversion rates.
• Partner with marketing operations to establish, forecast, and report against key success metrics.
• Assist with budget allocation.
• Mentor, coach, train, and provide feedback to other team members; may provide feedback to leadership on technical abilities of team.
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy.

Requirements

• Bachelor's degree or equivalent experience.
• Experience in high tech, business-to-business sales and marketing.
• Proficiency in Microsoft Windows and Office.
• Strong oral and written communication skills demonstrating professionalism and tact.
• Strong organizational, multi-tasking, and time management skills.
• Strong collaboration skills within teams and across departments.
• Strong facilitation and project management skills.
• Strong interpersonal skills to maintain rapport and professionalism.
• Strong critical thinking and problem-solving skills.
• Ability to translate goals into new ideas and solutions through original thinking.
• Self-motivated with the ability to manage projects to completion with some oversight.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong attention to detail.
• Ability to influence, motivate, and mobilize team members and business partners.
• Discretion and tact in handling sensitive information.
• Ability to establish rapport and gain trust, and to work independently and in teams.
• Strong business and technology acumen.
• Strong customer service orientation.
• Passionate, competitive, and intellectually curious.
• Driven to learn and stay current professionally.
• Fast learner with technological curiosity and aptitude.
• Up to 20% travel time required.

Nice to Have

• Experience with account-based marketing strategies and tools.
• Knowledge of content creation and campaign customization.
• Experience working in a highly collaborative environment.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• 401(k) Retirement Savings
• Flexible Schedule
• Paid Time Off
• Medical, Dental, Vision insurance
• Volunteer Paid Time Off
• Wellness Reimbursement
• Paid Parental Leave
• Sabbatical Program