Air Conditioning Brand Manager - Leading HVAC/R Distributor on the West Coast

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies to introduce the new air conditioning brand to the California market.
• Build and maintain relationships with contractors to establish a network of exclusive dealers for the new brand.
• Collaborate with the sales team to identify target markets and develop sales plans to meet business objectives.
• Conduct market research and competitor analysis to identify opportunities and trends in the HVAC industry.
• Create and manage promotional campaigns, including advertising, events, and digital marketing initiatives, to increase brand awareness and drive sales.
• Monitor and analyze sales performance, market trends, and customer feedback to continuously improve strategies and achieve business goals.
• Work closely with the Rheem Corporation to ensure alignment with brand guidelines and leverage their resources for successful market penetration.
• Provide training and support to dealerships to enhance product knowledge and sales capabilities.
• Develop and maintain strong relationships with key stakeholders, including contractors, dealers, and industry partners.

Requirements

• High School Diploma (any additional experience a plus).
• 5 years of outside sales experience, including brand management experience in the HVAC industry locally.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficient digital marketing and social media skills.
• Prior experience building and managing dealer networks.

Nice to Have

• Experience in digital marketing and social media.
• Experience in building and managing dealer networks.

Qualifications

• High School Diploma or equivalent.
• 5 years of outside sales experience in HVAC industry.

Benefits & Perks

• Salary: $100,000 - $120,000 per year.
• Tiered volume bonus structure (~$25-75k).
• $700/month car allowance and gas card.
• 3 weeks PTO.
• Full medical, dental, and vision benefits.
• Company-funded SEP IRA plan.
• Tuition reimbursement.
• Flexible work schedule.