Americas Demand Strategist Americas Demand Strategist

IBM

Austin, TX

Full Time

Mid Level

16 days ago

Job Description

About the Role

The Americas Demand Strategist will develop and execute data platform demand strategies for the Americas region, focusing on integrating campaign design and demand generation efforts for end user clients and partners such as ISVs. The role involves collaborating with global teams to ensure effective engagement through tailored content, programs, and sales enablement aligned with IBM's broader partner ecosystem strategy.

Key Responsibilities

Translate business goals into actionable demand generation strategies.
Understand customer personas, including IBM partners, and map out omnichannel journeys.
Collaborate with product marketing and content teams to align messaging and offers.
Design tailored journeys for priority audiences, including the partner ecosystem, ensuring alignment with IBM's Partner objectives.
Drive demand plans across channels (digital, social, media, email), including partner-specific campaigns.
Coordinate with cross-functional teams to ensure consistent execution.
Integrate partner audience strategies into overall campaign execution and support geo and field teams in partner enablement.
Analyze marketing performance across all audience segments, including partners.
Identify opportunities to improve reach and impact of partner-focused campaigns.
Feed insights back into planning to continuously improve ROI and pipeline impact.

Requirements

Bachelor's Degree
Strategic thinking
Omnichannel marketing
Cross-functional collaboration
Partner marketing strategy
Data-driven decision-making
Customer and partner journey mapping

Nice to Have

Master's Degree

Qualifications

Formal educational background including a Bachelor's Degree
Experience in strategic thinking and omnichannel marketing
Ability to collaborate across functions
Experience with partner marketing strategy
Data-driven decision-making skills
Customer and partner journey mapping expertise

Benefits & Perks

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well-being
Financial programs such as 401(k), cash balance pension plan, IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and performance-based salary incentives
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave, and other Paid Care Leave programs
Paid family leave benefits where required by law
Training and educational resources on a personalized, AI-driven learning platform
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

Working at IBM

IBM fosters a growth-minded environment where curiosity, feedback, and continuous learning are encouraged. IBMers are trusted to make critical decisions, embrace challenges with a can-do attitude, and strive for outcomes that make a positive impact. The company values innovation, diversity, inclusion, and responsible technology development, emphasizing trust, personal responsibility, and collaboration to drive exceptional outcomes for customers and society.

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