Analyst-Marketing: Paid Search Enablement

American Express

New York, NY

Full Time

Mid Level

55k-105k

14 days ago

Job Description

About the Role

As an Analyst: Paid Search Activation and Enablement at American Express, you will be part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. You will work within a global team of experts to support revenue-driving business outcomes, develop digital products, and support marketing growth across global markets. The role involves leveraging digital advertising platforms, supporting marketing strategies, and collaborating with various teams to optimize paid search performance and innovation.

Key Responsibilities

Leverage Google Ads, Microsoft Ads, and SA360 to centrally manage day-to-day campaigns and optimizations, maximizing performance delivered through PPC channel
Launch new campaigns, monitor competitive environment, and track budgets for PPC program
Support marketing teams and Search team leaders to develop search roadmaps that support both marketing priorities and channel best practices
Work with other analysts and managers in the team, alongside the Performance Channel Analytics team and Marketing team, to create and implement data-led strategies that deliver against the marketing plans
Support the internal finance process and monthly invoicing process
Monitor internal and external digital trends and technologies to continually improve, innovate, and maintain competitive advantage
Build and maintain relationships with marketers and supporting agencies
Collate and distribute information for internal presentations and reporting
Present to internal stakeholders in the marketing team and other central teams
Work with the Analytics team on 'test and learn' activities to innovate and establish best practices for SEM

Requirements

Proven track record of delivering results against goals
2+ years experience paid search activation, specifically with Google and Bing
Google Adwords Certification
Proven track record of building relationships with internal and external partners
Skilled at clear, concise communication
Experience managing budgets in a target-driven environment
Detail-oriented with solid organizational and time-management skills
A curiosity for the wider digital marketing landscape
Bachelor's Degree

Nice to Have

Experience with digital advertising platforms beyond Google and Bing
Knowledge of other marketing channels and tools
Experience working in a global or cross-functional team

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

American Express fosters a diverse and inclusive environment where colleagues are recognized for their contributions, leadership, and impact. The company emphasizes integrity, belonging, and shared success, supporting colleagues' physical, financial, and mental health through various programs. It promotes flexibility with options for hybrid, onsite, or virtual work arrangements and values continuous learning and growth.

Apply Now