Analyst, SEM

About the Role

Key Responsibilities

• Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceeded
• Build expertise in leading ad technology platforms such as Google Search Ads 360 and CMI's proprietary technology and data platforms
• Assist in developing proposals that achieve client and/or brand objectives
• Perform keyword research and develop structure and ad copy for SEM campaigns
• Analyze performance data and implement optimizations to increase ROI of campaigns
• Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaigns
• Partner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaigns
• Write and edit ad copy for A/B testing purposes
• Build bulksheets, tracking URLs, and launch campaigns
• Maintain budget and spend allocation for campaigns based on set goals and troubleshoot technical issues
• Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360
• Perform regular competitive research analysis for all campaigns
• Stay abreast of new tools, ad formats, trends, and best practices in Search and Emerging Media through research and industry events
• Create, format, and update Med Legal submission documents for assigned accounts
• Coordinate with vendors and Reps on collaborative recommendations for optimization and management
• Share insights and knowledge with the SEM team to improve processes
• Drive improvements to CMI's technology stack and operational effectiveness of the Search team

Requirements

• 1-3 years experience in managing paid search accounts
• Strong web analytics background and project management skills
• Outstanding analytical and problem solving skills
• Strong Excel skills with the ability to create pivot tables and perform v-lookups
• Knowledge of Web Analytics software, such as Adobe Omniture and Google Analytics, as well as bid management tools like Search Ads 360
• Bachelor's Degree or equivalent, preferably in marketing, business, or related fields
• Strong quantitative analysis skills
• Demonstrable passion for learning new technologies
• Passion for working in a fast-growing healthcare media agency

Nice to Have

• Google & Microsoft certification
• Contextual, video, and/or programmatic experience
• Experience in the pharmaceutical vertical

Benefits & Perks

• Competitive benefits package
• Salary range from $40,000 to $75,000 depending on experience and qualifications
• Additional details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us