Digital Marketing Acquisition Manager

KeyBank

Albany, NY

Full Time

Senior

94k-175k

7 days ago

Job Description

About the Role

The Digital Marketing Acquisition Manager at KeyBank is responsible for managing the bank's paid search and affiliate marketing programs, focusing on consumer banking products. Reporting to the Head of Consumer Acquisition and Marketing, this role involves overseeing SEM and affiliate strategies, coordinating ad creation and approvals, and managing a team focused on web content and SEO. The position requires working within an Agile framework and partnering with agencies to drive new client acquisition through digital channels.

Key Responsibilities

Develop annual marketing plans to achieve established line of business objectives
Develop and update roadmaps to align with business priorities and macroeconomic conditions
Act as a consultant and leader, providing direction on best practices for digital experiences and partnering with cross-functional teams
Set acquisition strategy for checking paid search in partnership with agency
Set affiliate marketing strategy for checking and credit cards
Serve as Key's main contact with SEM agency and affiliate partners
Coordinate creative and landing page updates, providing input on design and strategy
Monitor and optimize content for SEO maximization
Route targeting, ads, and landing pages through Key review and approval processes
Collaborate with Analytics partners and agencies to report on key performance metrics
Monitor, track, and analyze results, making swift adjustments based on performance or trends
Design tests to optimize performance and meet goals
Manage assigned SEM budgets and contribute to annual budget planning
Manage a team of marketing consultants focused on new client acquisition

Requirements

Minimum of 5 years of experience in search engine marketing or related marketing experience
Minimum of 1 year of experience in affiliate/aggregator marketing
Expertise using Google Ads and Microsoft Advertising platforms
Experience with web analytics tools such as Adobe Analytics, Google Analytics, IBM Digital Analytics, or others
Experience managing a team and their career development
Ability to thrive in a creative, fast-paced environment
Demonstrated project management skills with the ability to manage multiple projects simultaneously with minimal supervision
Ability to take initiative, negotiate effectively, and build productive relationships with business partners
Effective verbal and written communication skills, able to communicate with various audiences and translate business requirements into technical requirements
Ability to work both independently and as part of a team

Nice to Have

Effective analytical skills
Experience working with tools like Jira and Confluence
Experience in financial services
Excellent communication skills

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Eligible for a base salary ranging from $94,000 to $175,000 annually depending on location and experience
Eligibility for short-term and deferred incentive compensation based on performance
Additional benefits as listed in the company's benefits package

Working at KeyBank

KeyBank is committed to sustaining an inclusive culture and is an Equal Opportunity Employer. The company values diversity and provides reasonable accommodations for qualified individuals with disabilities or disabled veterans.

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