Analyst, Paid Social

About the Role

Key Responsibilities

• Develop and execute social media strategies for client's brands
• Use existing/strong experience in paid social to activate programs across networks such as Facebook, Twitter, Instagram, etc.
• Showcase a deep understanding of the client's brands and disease states, and determine how social media can provide a benefit to their audiences (HCP and DTC)
• Work alongside analytics team to determine measurement plans
• Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments
• Maintain content calendar, outlining promotional efforts across all social channels
• Work alongside senior team members to educate clients and legal teams on social media
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
• Help lead thought leadership efforts related to social media on behalf of CMI
• Work alongside client's creative and PR agencies to adjust messaging based on social analysis
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Lead and manage the legal review and submission process for social media efforts
• Launch ads with no errors (you understand how important the QA process is!)
• Create new and innovative ways for clients to engage brands through social media
• Continuously research the evolving social media space, staying on top of trends, new networks and shifts in consumer behavior

Requirements

• 1-3 years of experience in paid social, media, or marketing agency
• Experience with paid social media efforts across major platforms (Facebook, Twitter, Instagram, etc.)
• Working knowledge of Social Listening tools and data mining is a plus
• Agency and Healthcare/Pharmaceutical background a plus
• Bachelor's Degree or equivalent, preferably in marketing, business or any quantitative or analytical related field
• A good sense of humor, team player, and an all-around kind person is a big plus!

Benefits & Perks

• A competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details