Analyst, Search Engine Marketing

About the Role

Key Responsibilities

• Create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
• Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and recognize and troubleshoot data anomalies.
• Help develop test design roadmaps, quarterly planning initiatives, and business opportunity identification and implementation.
• Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment, and optimization opportunities.

Requirements

• 6 months to 1+ years' directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• A self-starter who takes initiative and actively seeks out and implements feedback.
• Highly detail-oriented individual with strong time management and organization skills.
• Ability to succeed in a fast-paced and ever-changing environment, being nimble and flexible.
• Strong team player willing to collaborate and lead by example.
• A business mature individual who exudes professionalism and respect.

Nice to Have

• Experience with Search Engine Marketing on platforms like Google, Yahoo!, Bing.
• Exceptional analytical skills to measure and expand SEM program success.

Qualifications

• No specific formal certifications or licenses required.

Benefits & Perks

• Competitive salary range of $64,350.00 - $80,000.00, based on skills and experience.
• Discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.