Analytical Brand Strategist

WPP

New York, NY

Full Time

Mid Level

60k-70k

about 1 month ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. BAV Group, a VML consultancy, is the world’s leading authority on data-driven branding, helping brands transform growth challenges into opportunities through data, insight, and impact.

Key Responsibilities

Analyze and interpret data to uncover key insights that address client challenges and unlock growth opportunities.
Leverage understanding of brands, consumer behaviors, and market trends globally and within the US to create culturally relevant and actionable insights.
Craft clear, actionable narratives that transform complex data into strategic recommendations, using strong English communication skills to resonate with diverse clients.
Use BAV Group’s proprietary tools to explore brand equity, perceptions, and loyalty across categories and audiences.
Understand and contribute to statistical analyses using tools like Excel and SPSS.
Deliver findings clearly, engage with internal stakeholders, and participate in client meetings.
Create impactful questionnaires, research frameworks, and sampling strategies to reveal insights into consumer behavior, brand perceptions, and market trends.
Collaborate with cross-functional teams in strategic brainstorming, project discussions, and problem-solving.

Requirements

Strong interest in branding, marketing strategy, and data-driven storytelling, with deep understanding of US markets and global brand influences.
A proactive, curious mindset with a desire to learn and grow within a collaborative team environment.
Exceptional English written and verbal communication skills, with the ability to distill complex ideas into clear, impactful messages that reflect cultural nuances.
Proficiency in Excel and tools like PowerPoint; familiarity with SPSS, Python, or similar statistical tools or coding languages is a plus.
Skilled at interpreting large datasets and translating insights into cultural contexts, focusing on US markets with global implications.
Experience or interest in developing questionnaires, designing research studies, and creating sampling plans.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to quickly grasp new concepts, tools, and methodologies to adapt to evolving project needs.
Degree in Marketing, Communications, Business, Social Sciences, Statistics, or related fields, or equivalent experience.

Nice to Have

Familiarity with Python or similar coding languages.
Experience with statistical tools like SPSS.

Benefits & Perks

Competitive salary range of $60,000-$70,000 USD, with individual compensation based on various factors.
Comprehensive benefits package (details available via WPP Benefits).
Hybrid work environment with teams in the office an average of four days a week.
Flexible accommodations or work arrangements available upon discussion.

Working at WPP

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. We are committed to a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.

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