Assistant Director, Brand Marketing

About the Role

Key Responsibilities

• Lead the development and refinement of the brand's voice, identity, and positioning across all customer touchpoints to ensure consistency, relevance, and impact.
• Translate overarching brand strategy into annual marketing plans and campaign roadmaps aligned with business priorities and consumer insights.
• Uncover growth opportunities through market, consumer, and competitive analysis, and recommend brand-level initiatives to capture them.
• Champion the brand internally, ensuring alignment across divisional departments, strategic partners, and the company-owned wholesale network.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, traditional media, and retail environments.
• Partner with creative, digital, and media teams to ensure campaigns uphold brand standards and deliver measurable results.
• Manage campaign timelines, budgets, and KPIs; track performance and optimize for efficiency, effectiveness, and ROI.
• Support product launches and brand activations with compelling go-to-market plans tailored to audience and channel needs.
• Integrate customer facing programs (e.g., Milestar Momentum and Consumer Rebates) into marketing messages to enhance the overall Milestar Value Proposition.
• Collaborate with product, sales, and e-commerce teams to ensure consistent brand messaging across the full customer journey.
• Leverage customer insights and brand health data to adapt strategy and maintain relevance with evolving consumer preferences.
• Mentor and develop junior brand marketing staff, fostering a collaborative, performance-oriented team culture.
• Lead external agency and partner relationships to ensure timely, high-quality execution of campaigns and brand initiatives.
• Maintain and enforce brand and campaign guidelines across all external creative and strategic collaborations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Masters preferred).
• 7+ years of progressive experience in brand marketing, preferably within consumer products, lifestyle, or retail sectors.
• Proven track record of developing and executing brand campaigns that build awareness, drive consumer engagement, and support growth objectives.
• Strong analytical and strategic thinking capabilities with a deep understanding of consumer behavior and market dynamics.
• Excellent communication, project management, and stakeholder engagement skills.
• Hands-on experience with creative development, campaign execution, and media planning across digital and traditional platforms.
• Highly collaborative with demonstrated success in cross-functional team environments.
• Proficient in marketing analytics platforms (e.g., Google Analytics, Nielsen, or similar), digital marketing tools, and project management software.

Nice to Have

• Masters degree in Marketing, Communications, Business, or related field.