Senior Director, Marketing - ZILRETTA

About the Role

Key Responsibilities

• Lead and shape the current brand plan, long-term brand strategy, and customer engagement plan for ZILRETTA, ensuring a cohesive customer experience across HCP, patient, and payer audiences.
• Understand the competitive market environment and develop long-term, sustainable brand value propositions.
• Develop integrated campaigns leveraging digital, in-person, and remote channels to maximize reach and impact.
• Work closely with field sales, omnichannel, market access, medical affairs, commercial operations, and analytics teams to develop and align executional plans.
• Design and implement a robust HCP strategy utilizing digital targeting, CRM, programmatic media, and nonpersonal touchpoints.
• Drive the development and deployment of direct-to-patient initiatives to increase awareness and action among osteoarthritis knee pain sufferers.
• Oversee the design and execution of omnichannel campaigns, including email marketing, websites, social media, digital media buying, and content syndication.
• Leverage real-world evidence, market research, and digital analytics to understand customer behavior and optimize campaigns.
• Ensure a consistent ZILRETTA brand voice across all customer touchpoints and guide the development of promotional materials and digital assets.
• Build and maintain strategic relationships with KOLs, advocacy groups, and external stakeholders.
• Manage budgets and resource allocation across channels to ensure efficient use of funds.
• Lead and mentor a high-performing marketing team, fostering a culture of curiosity, accountability, and innovation.

Requirements

• Bachelor's degree in marketing, business, life sciences, or related field; MBA or advanced degree preferred.
• 10-15 years of progressive marketing experience, ideally within the pharmaceutical, biotech, or healthcare industry.
• Proven track record of launching and commercializing pharmaceutical products, including pre-launch planning and lifecycle management.
• Strong experience in brand strategy development, HCP and/or DTC marketing, market shaping, segmentation, customer insights, and analytics.
• Experience leading cross-functional teams such as Sales, Market Access, Medical Affairs, and Regulatory.
• Familiarity with FDA regulations, compliance, and legal review processes related to pharmaceutical promotion.
• Proven expertise in orchestrating multichannel campaigns and managing marketing technology platforms like CRM and analytics tools.
• Strong strategic vision, analytical skills, and ability to interpret digital data for campaign optimization.
• Excellent communication and leadership skills, with experience engaging with KOLs and stakeholders.

Nice to Have

• Experience working with senior leadership and influencing internal and external stakeholders.
• Experience in the osteoarthritis or pain management therapeutic areas.
• Knowledge of payer marketing and value proposition development.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or related field
• 10-15 years of marketing experience in healthcare/pharmaceutical industry

Benefits & Perks

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave